Senior Marketing Manager, Recruiting Events

What You'll Do:

Recruiting Events and Conference Presence 
 
• Set the annual event calendar against hiring demand by function, division and location
• Build an event calendar inclusive of defense and aerospace trade shows, professional and technical society conferences and academic AI, engineering and robotics conferences.
• Direct the on-site experience: footprint, booth design, hardware and demo coordination, staffing model, and the conversation recruiters and engineers run on the floor.
• Build the post-event framework with Recruiting and Sourcing that moves event conversations into the ATS, into pipeline and into hires
Affiliations, Memberships and Sponsorship Investment 
 
• Manage Shield AI's talent-facing affiliation portfolio across professional societies and industry associations 
• Negotiate exhibitor contracts, sponsorship tiers and membership agreements. 
• Manage the relationships that execute the calendar: exhibit houses, show management, agencies and logistics partners 
Service-Connected Talent Programs
• Direct Shield AI's service-connected event and affiliation footprint across Navy, Army, Air Force, Marine Corps and Space Force audiences, aligned to the roles where transitioning talent converts
• Build and hold relationships with service academy and ROTC career services, the career conferences that serve them, and the veteran and military spouse hiring organizations Shield AI chooses to support.
• Lead the event and affiliation side of military transition and corporate fellowship programs in partnership with Talent Acquisition
• Work with employees who served to bring credible voices to service-connected events 

Budget, Hiring Impact and Operations
• Own the annual events, sponsorship and membership budget, including forecast, allocation and reconciliation
• Define the measurement model: cost per qualified conversation, apply starts, completed applications, pipeline, offers and hires by event, and source of hire attribution back to each show
• Build the playbooks, briefing docs and staffing kits that let any recruiter or engineer represent Shield AI well on the floor 

Required Qualifications:

• Bachelor's degree, equivalent practical experience, or military experience.
• 8 years of experience in event marketing, experiential marketing, trade show management, or recruiting events.
• Experience running an event program end to end, including the calendar, the budget, vendor contracts, and on-site delivery through load-out.
• Experience negotiating exhibitor contracts, sponsorship packages, or membership agreements.
• A demonstrated record of working hard, being a trustworthy teammate, holding yourself and others to high standards, and being kind to others 

Preferred Qualifications:

• Experience in employer brand, recruitment marketing, or talent acquisition.
• Experience in defense or aerospace, including the trade show calendar, association membership structures, and the constraints on what goes on a show floor.
• Experience in live events, touring, festivals, brand activation, or experiential agency production.
• Military service background, or experience running military and veteran hiring programs, transition and fellowship pipelines, or service academy relationships.
• Experience measuring events against pipeline, offers, and hires, or the commercial equivalent carried in a marketing or experiential environment.
• Experience building an event program where none existed, at a company adding headcount quickly across engineering and operations.