Senior Marketing Manager, Reactive Comms Accelerator

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Job Description Summary

Job Description

JOB TITLE: 148734 Senior Marketing Manager, Reactive Comms Accelerator

SALARY: From £76,194 (non London based) or from £90,440 (London based)

LOCATION(S): Edinburgh, Bristol, Chester, London or Halifax

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days) in an office site

Are you ready to lead bold, real-time activations and high impact fame driving stunts that put our iconic brands – Lloyds, Halifax, Bank of Scotland, and Scottish Widows – at the heart of the conversation?

As Senior Marketing Manager for Reactive Comms, you’ll own the reactive strategy, spotting opportunities in the moment and delivering disruptive, unmissable content that drives engagement and distinctiveness. You’ll thrive on speed, creativity, and decisive action and be able to capitalise on moments that matter for customers to drive cultural and commercial benefits for our business.

• Lead Reactive Activation Strategy: Own and deliver the reactive marketing approach, identifying cultural moments and trending conversations to create bold, high-impact activations that put our brands at the heart of the zeitgeist. Make clear, strategic decisions on where and how we should show up to maximise relevance and impact across channels.
• Real-Time Decision Making: Act quickly and decisively to seize opportunities, ensuring content and activations land at the speed of culture while balancing creativity with compliance.
• Cultural Trendspotting: Maintain a constant pulse on social trends, news cycles, and cultural shifts to identify opportunities for brand-relevant stunts and activations.
• Creative Stunts & Partnerships: Develop disruptive, newsworthy stunts and collaborations that amplify reach, spark conversation, and drive brand fame.
• Cross-Channel Integration: Ensure reactive activations are seamlessly connected to wider campaign activity, aligning with briefs set by Full Funnel teams. Collaborate with other Accelerators and channel owners to make activations feel integrated, consistent, and impactful across all relevant touchpoints.
• Risk & Governance: Assess reputational risk and ensure all reactive activity adheres to brand guidelines and regulatory standards without slowing down delivery.
• Performance & Learning: Monitor and evaluate the impact of reactive activations, capturing insights to inform future activity and continuously improve speed and effectiveness.

Like the modern Britain we serve, we’re evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We’re growing with purpose. Join us on our journey and you will too…

• Agility & Speed: Proven ability to act quickly and decisively, delivering high-quality activations at the speed of culture without compromising brand integrity.
• Cultural & Zeitgeist Awareness: Deep understanding of cultural trends, social behaviours, and the zeitgeist, with the ability to identify and leverage moments that matter for brand relevance.
• Creative Bravery: Experience in pushing boundaries to deliver bold, disruptive activations and stunts that spark conversation and drive brand fame.
• Strategic Judgement: Skilled at making rapid, informed decisions on where and how the brand should show up to maximise impact across channels.
• Cross-Channel Integration: Ability to ensure reactive activations are seamlessly connected to wider campaign activity, aligning with briefs set by Full Funnel teams. Skilled at collaborating with other accelerators and channel owners to make activations feel integrated, consistent, and impactful across all relevant touchpoints.
• Risk & Governance Management: Strong capability to assess reputational risk in fast-moving situations and ensure compliance with regulatory and brand standards.
• Relationship Building: Proven experience collaborating with internal teams, agencies, and platform partners to unlock opportunities and deliver best-in-class reactive work.
• Performance & Learning: Ability to measure impact, extract insights, and apply learnings to continuously improve speed, creativity, and effectiveness.

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hear from you.

We love seeing your applications! To make sure you don’t miss out, please apply as soon as possible as we may close the advert early.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.