Senior Marketing Manager (m/f/d) Content Marketing

We are TecAlliance — founded by more than 30 automotive aftermarket companies as a neutral Data‑as‑a‑Service market connector, serving as the neutral data terrain that interconnects them. With over 1,000 employees worldwide and customers in 140 countries, we enable the market — we never compete with it.

You will be part of an international Marketing team of 11 professionals, each bringing unique expertise to the table. Together, we collaborate across functions to drive impactful marketing initiatives and work closely with our Sales and Product teams to support business growth. While our team is located across Europe, our Marketing leadership is primarily based in Germany and the Netherlands, fostering a strong and connected international work environment.

This is a full-time position (40 hr/week) that can be performed either from our office in Heerlen or remotely within the Netherlands.

In this role, you will shape TecAlliance's market presence through strategic content and integrated marketing campaigns. By developing compelling messaging and coordinating global initiatives, you will increase brand visibility, audience engagement, and market impact.

• Content Strategy & Planning
  Develop and own TecAlliance's content strategy, aligning content initiatives with business priorities, brand positioning, and target audience needs.

• Messaging & Editorial Frameworks
  Define content themes, messaging frameworks, editorial priorities, and maintain a coordinated content calendar to drive consistent communication.

• Global Campaign Management
  Lead integrated marketing campaigns from concept and messaging through to activation, optimisation, and performance evaluation.

• Multi-Channel Content & Communication
  Coordinate campaigns and content across digital and offline channels, including website, email, social media, events, and other marketing activities.

• Content Creation & Thought Leadership
  Create and manage high-quality content such as articles, case studies, thought leadership pieces, social media content, and email communications that strengthen TecAlliance's visibility and market position.

• Global & Regional Marketing Alignment
  Act as the primary point of coordination between Central Marketing and regional teams, providing guidance and enabling successful local activation of global initiatives.

• Cross-Functional Collaboration
  Partner closely with Product Marketing, Sales, Corporate Communication, regional Marketing teams, and external industry partners to deliver impactful marketing programs and ensure a consistent brand experience.

• Bachelor's or Master's degree in Marketing and Communication, Business Administration, Automotive Management or a related discipline.

• Several years of experience in B2B Marketing, Content Marketing, or Marketing Communications.

• Proven success in managing integrated marketing campaigns across channels and international markets.

• Strong content strategy, storytelling, and content creation skills as well as experience with corporate communications and brand positioning.

• Hands-on expertise in website, email, and social media marketing.

• Strong stakeholder management and the ability to drive cross-functional projects without direct authority.

• Fluent English; German native or fluent preferred.

We kindly ask you to send in an English CV only. Thank you

Benefits

We offer a wide range of benefits. As our positions are advertised in various locations the benefits may vary. Therefore, below you will only find those that apply to all locations—for details, please speak to the recruiter, who will be happy to answer your questions.

Contracts, Salary, and non-monetary benefits

💯 Remote work: we work 80-100% remotely; however, we have regular on-site team events.

🚀 Structured Onboarding: you receive an individual onboarding plan, have multiple onboarding days in the beginning, and a wealth of e-learning, training, and documentation besides your team at your disposal.

👩‍💻 Set-up: for this we will provide you with a tailored tech set-up (Dell devices, the standard remote package includes a notebook, 2monitors, headset, mobile phone, mouse + keyboard, docking station).

⚖️ Balance job & life: Flexible working hours: you decide where and when you work.

Culture

❤️‍🔥 Kununu Top Company since 2022: we're proud to state that our score currently sits at 4,2/5 score with an 85%+ recommendation rate.

🧬 We value ownership, cooperation, entrepreneurial thinking & and self-reflection in order to communicate effectively as ONE team.

🎟️ Team culture is Key! We have fun at work and beyond: There is always something to celebrate and regular team events.

🦄 Come as you are - do you prefer T-shirts over a shirt? Great.

✨ Your contribution matters: shape our value-driven culture and agile transformation together with your colleagues – we're curious, want to go one step further, build further trust together, and join forces to tackle our challenges as a team.

* Please note

• that TecAlliance can only consider candidates for employment who are legally authorized to work in a country listed in the job posting, where we have an established legal entity and payroll system. Unfortunately, we are currently unable to hire candidates who require relocation, visa support, or are located outside of that country. Of course you can apply, if you hold a work permit and are willing to / or already moved to the country. Thank you for your understanding.

• that it is not possible to work outside of the country you are applying for. Meaning that, if you apply e.g. for Germany, you must work from within Germany. It is not possible to work from abroad. You can work at any location within the borders of the listed country, unless the job posting specifies a certain City.

• 📕 Contract title: your contract title is “Senior Marketing Manager”.

Please only apply with your CV (in English only) via the system. Applications submitted outside of our applicant tracking system cannot be considered due to GDPR.