Are you a strategic marketer who thrives at the intersection of high-impact brand media and performance growth? Do you want the agility, ownership, and speed of a tech startup, backed by the scale and resources of a global industry leader?
With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.
A little about the role...
We’re looking for an experienced Senior Marketing Manager to lead upper-funnel brand media and help scale our growth across international markets.
You’ll take strategic ownership of international brand investment, shape channel strategies across Out-of-Home (OOH), Connected TV (CTV) and digital video, and play an important role in defining how we grow and reach diners internationally.
This is a role with plenty of scope to think big, test ideas and get hands-on with making them happen.
Why this role is unique;
- Startup autonomy, enterprise scale: Build systems, test new channels and move quickly, while having the backing of world-class data, resources and an established global brand.
- True end-to-end ownership: From building investment cases and managing agency relationships to designing lift studies and getting hands-on with execution, you’ll have real ownership of the outcome.
- Cross-functional influence: You’ll bring together media agencies, regional market leads, performance marketing, creative partners and adtech engineering teams to make sure everyone is moving in the same direction.
- Room to grow: As our International Growth practice continues to scale, there’s an opportunity for your remit and leadership responsibilities to grow with it.
📈 What you’ll drive;
- International Brand Media Strategy: Own the end-to-end strategy, channel selection and investment allocation for upper-funnel activity across key international markets, including OOH, CTV and digital video.
- Full-Funnel Growth: Connect brand media with performance channels, CRM, organic and social to create a seamless diner journey and maximise ROI.
- Advanced Brand Measurement: Move beyond last-click attribution by establishing frameworks for lift studies, brand tracking and econometrics to better understand and optimise the impact of international investment.
- Cross-Functional Growth Systems: Partner with creative and engineering teams to build campaign infrastructure and explore how AI-powered tooling can help us move faster across markets.
- Executive Leadership Alignment: Turn complex media and growth insights into clear strategies, business cases and roadmaps that help senior leaders make informed decisions.
- Test, Learn and Scale: Spot opportunities, test ideas quickly, learn from the results and scale what works.
👋 Our ideal candidate...
- You bring proven experience in integrated, brand or growth marketing, ideally in-house within a consumer tech brand or high-growth international business.
- You’ve directly planned and executed campaigns across upper-funnel channels, such as OOH, CTV, linear TV or digital video, and understand how to measure their incremental impact.
- You understand how brand, paid digital, CRM, content and product growth work together, and you’re equally comfortable thinking about the big picture and getting into the detail.
- You have an owner’s mindset. When you spot an opportunity or something that could work better, you’re comfortable taking the initiative and finding a solution.
- You know how to scale campaigns across multiple countries or regions and enjoy collaborating across different markets, cultures and time zones.
- And finally, you love dining. You’re genuinely excited by restaurants, hospitality and the unique energy of dining culture. 🍽️
What we can offer you...
- 5 weeks paid vacation
- Private health & dental insurance
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- Paid parental leave
- Time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Income protection and life assurance
- Employee Assistance Program - including 24/7 GP & free legal advice
- Pension plan contributions
- Discounted gym membership
- Bike2Work
- Season ticket loan
- Social events & Thursday happy hours
- Free lunch 2 days per week
The best connections happen face-to-face, whether you’re sitting down to dinner or having coffee with a coworker. That’s why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility.
Work Environment & Flexibility
At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.
Inclusion
We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.
If you need any reasonable adjustments during the application/interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.
#LI-Hybrid
Skills Required
- Proven experience in integrated, brand, or growth marketing
- Experience planning and executing upper-funnel campaigns across channels such as OOH, CTV, linear TV, or digital video
- Understanding of how to measure the incremental impact of brand media
- Understanding of how brand, paid digital, CRM, content, and product growth work together
- Experience scaling campaigns across multiple countries or regions
- Ability to work strategically while handling detailed execution
- Ability to take initiative, identify opportunities, and develop solutions independently
- In-house experience within a consumer technology brand or high-growth international business
- Genuine interest in restaurants, hospitality, and dining culture
OpenTable Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OpenTable and has not been reviewed or approved by OpenTable.
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Leave & Time Off Breadth — Time off is positioned as generous, including ample PTO, company-wide recharge time, and additional one-off days such as a birthday/celebration day. Paid volunteer time is also included, reinforcing a broad time-off offering beyond standard vacation and holidays.
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Wellbeing & Lifestyle Benefits — Wellbeing support is positioned as a meaningful part of the package, including company-paid therapy sessions and a paid mindfulness subscription. Flexibility policies such as meeting-free Fridays and “work from (almost) anywhere” are also framed as lifestyle-supporting benefits.
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Strong & Reliable Incentives — Variable pay and upside are highlighted for some roles, especially sales positions where on-target earnings and accelerators can meaningfully raise take-home pay when goals are met. Some postings also indicate eligibility for annual bonuses in certain roles.
OpenTable Insights
What We Do
With millions of diners, tens of thousands of restaurants, and 20+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations, and maximize revenue. Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.
Why Work With Us
Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.
