With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”
As a Senior Marketing Manager, Insurance you will be responsible for marketing strategy and program development and execution, to support product initiatives and achieve business growth and retention.
This opportunity is available full time on an 18-month max term contract.
We are looking for a product marketing expert, who has experience in strategy development, leading teams through change, navigating highly regulated categories and executing a fully integrated go-to-market approach. This role also plays a key part in the RAC Marketing Leadership team, to nurture and grow capability and culture within the function.
What will you be doing?
- Oversee all marketing communications to directly support annual Insurance objectives and business goals.
- Ensure high-quality, on-brand marketing materials are delivered on time and within budget, while meeting sales and retention targets.
- Oversee production of advertising and promotional materials for Business Units (BUs), ensuring they support product measures such as new business sales, retention rates, and awareness.
- Identify opportunities for improved marketing performance through competitor analysis, data-driven proposition development, and awareness of marketing and media trends.
- Lead development and implementation of marketing and communications for all Insurance products, aligning with annual product and marketing plans to meet objectives and targets.
- Facilitate strategic thinking around creative and media strategies, manage complex media plans, and develop the annual marketing plan for RAC Insurance.
- Manage tracking and coordination of Insurance marketing and communication budgets, providing recommendations on value creation, and ensure project effectiveness through analysis and ROI disciplines, presenting results to stakeholders for continuous improvement.
What are we looking for in you?
- Experience in marketing communication & project management, including strategy development, leading complex campaign execution and digital;
- Superior relationship management and influencing skills;
- Management of agency partners and experience working in a matrix structure;
- Strong experience in demonstrating ROI of marketing investment;
- Understanding of marketing legislation and compliance requirements;
- Leadership experience, growing capability and managing teams through change.
What can we offer you?
- A workplace culture where our people feel valued, respected and empowered
- Work in flexible ways that meet work/life commitments and support wellbeing
- Professional career development and training
- Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
- Be part of a purpose led organisation that gives back to the WA community
- Opportunities for community engagement and corporate volunteering
- A very active Social Club – join one of the most active social clubs in Perth with over 900 members
To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume.
Applications Close: 7th November 2026
We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.
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Skills Required
- Experience in marketing communications and project management
- Experience developing marketing strategies
- Experience leading complex campaign execution, including digital marketing
- Superior relationship management and influencing skills
- Experience managing agency partners
- Experience working in a matrix structure
- Strong experience demonstrating return on marketing investment
- Understanding of marketing legislation and compliance requirements
- Leadership experience, including growing capability and managing teams through change
What We Do
At RAC we offer career opportunities that will allow you to give back and make a difference to our members and the WA community. We pride ourselves on employing the highest calibre of people to meet our member’s needs. RAC promotes healthy living and aims to protect health and safety of employees, members and visitors. RAC has been a part of the West Australian community since 1905. We are unique organisation, built by members for members. From our origins as a motoring club, we have grown to a diverse organisation of over 1,400 employees serving more than 1 million members with a range of products and services. RAC’s difference is that we are a membership organisation, which means we don't have shareholders and we reinvest our profits for the better of our members and the WA community. House rules: We really enjoy receiving your feedback, comments and experiences and enjoy getting the most out of our LinkedIn community. With this in mind, we ask that you stick to the following guidelines: • Please be polite to other RAC LinkedIn users and treat each other as you would like to be treated. • Please don’t give out any personal information. • We cannot allow any inappropriate or offensive language. • Advertising, spam, selling and links to external shopping sites are not allowed here and will be removed. • If you want to post a link to another site to illustrate your point, please do not link to sites that require registration in order to view, or any site that prompts an automatic download as these comments will be removed. • Page admins and the RAC LinkedIn community must be able to easily understand your message. For this reason we can't allow messages which are written in code or a language which isn’t English. • We reserve the right to de-tag RAC from any posts or photos that we deem inappropriate. • Please note that repeat offenders may be reported and will be blocked from the LinkedIn page
