KFC is the No1 Restaurant Brand in Thailand. We are the biggest QSR in Thailand by market share. The KFC Innovation team forms a central pillar of the business and is responsible for a 12-month rolling calendar of innovation across all product platforms. The Senior Marketing Manager of Innovation will manage a team of 2 direct reports (2 x Senior Brand Managers).This role will report into the Head of Brand & Innovation KFC Thailand and will have wing-to-wing responsibility from Innovation Strategy, Ideation, Consumer Research, Store Testing, Portfolio Sales Management, Agency and Franchisee capability building. The Role will be required to build strong relationships, effectively influence and lead key stakeholders – across Senior Franchisee leaders, cross functional teams and agencies
Responsibilities:
•Drive Sales & Transactions – key accountability in ensuring Beat Year Ago deliverable of campaigns & sales
•Strategy Development – short & long-term brand vision, market/ industry analysis, consumer insights from research & reports, trend observation
•Taste & Brand Experience – shape innovation initiatives that reinforce KFC’s taste leadership and deliver compelling product experiences that strengthen consumer relevance, drive excitement, and support brand growth.
•Innovation Pipeline Management – manage the innovation pipeline across the 12-month rolling calendar, ensuring a steady flow of market-relevant launches that support portfolio vitality, brand priorities, and business growth.
•NPD Process & Protocol Management – end to end management across Innovation team and cross functional teams; putting strategy into action via product brief; linking positioning & strategy with consumer opportunity
•Ideation & Insight Generation – lead & train teams to effectively brainstorm for ‘On Trend’ and ‘Trend product concepts for research’
•Project & Team Management – lead team for effective accountability against timeline & stage gate management, research, business case, campaign reporting etc
•Cross Functional Leadership – cross functional team leadership, Brand Comms transparency & clarity in team communication, research agency management & FZ accountability
•Budget Management – ensure team deliver accurate & timely management of the budget
•Understanding Consumer & Stores – advocate of being out & about to gain insights into consumers & stores – defining reality at store level
Qualifications:
•As a member of the Marketing Leadership Team, the candidate will be expected to demonstrate real accountability in delivery results, strong business acumen, think strategically, act tactically and have a strong level of influencing skills.
•Minimum 7 years Brand Management experience across leading FMCG and/or Retail brands
•Must have experience in managing a team and leading/ influencing cross functional and external stakeholders
•Strong track record of in market campaigns that have delivered against sales and brand metrics
•Culture builder and People Grower – proactively defines & leads culture; inspires, coaches and develops others, not just the direct team
•Ability to thrive in super-fast paced, sometimes ambiguous environment and adapt to change
•Entrepreneurial spirit – strong lateral thinker with courage to challenge status quo and constantly innovate
•Bilingual – Thai & English
•Requires strong leadership for indirect reports/ stakeholders: Brand Communications team, Franchisees, Agencies, Cross Functional Project Teams
Skills Required
- Minimum 7 years Brand Management experience across leading FMCG and/or Retail brands
- Experience managing a team and leading/influencing cross-functional and external stakeholders
- Proven track record of in-market campaigns delivering against sales and brand metrics
- Ability to develop innovation strategy, manage NPD pipeline and end-to-end product launch processes
- Strong stakeholder management with franchisees, agencies and cross-functional teams
- Bilingual in Thai and English
- Demonstrated leadership in culture building, coaching and people development
- Ability to thrive in fast-paced, ambiguous environments and challenge the status quo
Yum! Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Yum! Brands and has not been reviewed or approved by Yum! Brands.
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Leave & Time Off Breadth — Corporate roles include four weeks of vacation, year‑round half‑day Fridays, company holidays, dedicated “Live Well” days, and paid volunteer days. These policies contribute meaningfully to overall compensation value for corporate employees.
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Wellbeing & Lifestyle Benefits — Offerings include free access to mental‑health counselors, onsite/virtual wellness tools, onsite gyms in select offices, and wellbeing discounts. Smoking‑cessation and weight‑management programs further bolster lifestyle support.
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Parental & Family Support — Benefits span family‑planning coverage such as adoption, fertility, and baby‑bonding leave. Corporate materials also note enhanced parental leave for U.S. corporate employees.
Yum! Brands Insights
What We Do
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.
