Intuit's Small Business and Self-Employed Group (SBSEG) is committed to creating solutions to power prosperity around the world, meeting the needs and improving the chances of success for businesses ranging from entrepreneurs just starting out to the small businesses that drive our economy to the larger mid-market businesses with broader scale and more complex needs. We look to accomplish this with an online ecosystem of solutions ranging from accounting to invoicing, payroll to time tracking, payments and lending.
Part of the U.S. Marketing team for QuickBooks, the Mid-Market Marketing Team is seeking a highly motivated product marketing professional who is excited to make an impact through one of Intuit's 5 Big Bets: Disrupt the Small Business Mid-Market. The ideal candidate is a
self-starting strategic thinker with experience translating market, product and customer insights into strong marketing plans while influencing and partnering cross-functionally to bring their bold visions to life. You'll be challenged to move fast, navigate ambiguity and have a big impact on our mid-market customers' lives, their livelihoods and the QuickBooks brand trajectory with this customer.
Responsibilities
- Manage both inbound and outbound product marketing programs, with the ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and execute a GTM plan that can drive impact and influence
- Be a champion of the voice of the Mid Market with a thorough understanding of our highest value customers who may feel they are outgrowing the QuickBooks
- Embed with the Mid Market sales teams to develop a rapid-cycle learning agenda - developing deep empathy and understanding of the attitudes, needs and pain points of our highest value customers
- Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings
- Collaborate with Finance and other Marketers to build a 1-yr revenue forecast and the corresponding marketing plan to help deliver the aligned results
- Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer
- Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform particularly through sales channels, providing the customer insights, positioning, and content to drive demand
- Track campaign impact and analyze program results to report on ROI
- Co-own revenue targets together with our Mid Market sales partners to develop the customer targeting and omni-channel demand strategy that feeds into sales
- Make go-forward recommendations and present and share learning and recommendations across the organization
What We Do
Intuit is the global technology platform that powers prosperity for the people and communities we serve with TurboTax, Credit Karma, QuickBooks, and Mailchimp. Our teams innovate using a common architecture shared across all of our products to unlock powerful insights and deliver personalized customer experiences.
Our robust data and AI capabilities are instrumental to our success as an industry leader in the financial technology sector for consumer and small business customers. At the foundation of our platform architecture is a 100% modern SaaS development environment that enables our developers to deliver code fast, with quality, security and compliance built in. This platform delivers 65 billion machine learning predictions per day and 810 million AI-driven customer interactions each year. In addition, our proprietary generative AI operating system (GenOS) also makes it possible for Intuit developers to accelerate genAI product development at scale, resulting in tools like Intuit Assist—our genAI-powered assistant embedded across our ecosystem of products.
With our rich data platform, established AI foundation, commitment to data stewardship and responsible AI, and the exciting potential of our proprietary GenOS, we believe Intuit is uniquely positioned to lead the next wave of transformation and disruption.
Our culture of experimentation, collaboration, global engineering events, and learning-focused tech programs enables diverse teams of talented technologists to solve challenging problems that have a global impact for approximately 100 million consumer and small business customers.
Why Work With Us
We believe that diversity fuels innovation, and we are committed to building an ethical and inclusive workplace that enables everyone to do the best work of their lives. Together, we’re giving everyone the opportunity to prosper. Join us!
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