Senior Marketing Lead

Posted 2 Days Ago
Be an Early Applicant
Nashville, TN
Senior level
Fintech • HR Tech • Insurance • Consulting
The Role
The Senior Marketing Lead is responsible for overseeing competitive messaging and managing complex marketing campaigns. They provide direction to marketing vendors, report on key performance indicators related to demand generation and brand engagement, develop digital marketing strategies, and oversee project budgets.
Summary Generated by Built In

Company:

Description:

Oversees the development of competitive value propositions, client-centric messaging and points of view.

Manages larger, more complex marketing campaigns.

Provides overall direction to various external marketing vendors.

Reports on key performance indicators, particularly those related to demand generation, sales follow-up and brand engagement.

Develops the strategy around digital and direct-response led marketing plans.

Oversees project budgets, budget forecasting and reconciliation.

#MMAMCG

The Company
HQ: New York, NY
78,000 Employees
On-site Workplace
Year Founded: 1871

What We Do

Marsh McLennan (NYSE: MMC) brings together nearly 78,000 experts in risk, strategy, and people across Marsh, Guy Carpenter, Mercer, and Oliver Wyman, serving clients in over 130 countries.

Marsh enables enterprise worldwide by helping clients manage risks, transforming uncertainty into opportunity.

Guy Carpenter helps clients grow profitably with reinsurance broking expertise, advisory services, and advanced analytics.

Mercer helps organizations advance the health, wealth, and careers of their most vital asset — their people.

Oliver Wyman’s expertise in strategy, operations, risk, and organization transformation changes what is possible for our clients, their industries, and society.

Together, we combine a unique range of capabilities to help our clients solve problems, seize opportunities, and build lasting success in increasingly complex operating environments.

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