Senior Marketing Executive

Posted 2 Days Ago
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London, Greater London, England, GBR
Hybrid
Senior level
Artificial Intelligence • Healthtech • Software
The Role
Lead growth and brand marketing experiments end-to-end: build landing pages, run paid tests, wire automations, use AI to scale output, create content across formats, instrument and report performance, and develop repeatable marketing systems for multi-vertical healthcare products.
Summary Generated by Built In

01Health is at an inflection point. The platform is built, revenue is accelerating, and we are moving from a single-specialty company to a multi-vertical specialist healthcare platform - with AI as embedded clinical infrastructure. Our vision is to help all clinicians deliver the latest innovations in healthcare, improving the standard of care for millions of people.  Backed by the investors behind Revolut, CityMapper, and Depop - we're scaling fast across the UK and beyond, and are looking for exceptional people to join us on our mission. 

What is happening at 01Health right now:
  • Balderton-backed Series A company

  • 90% of UK patients can reach an 01Health–affiliated clinic within 30 minutes

  • All growth has been inbound, ~50% word of mouth

  • 4.98★ customer rating from the dentists who use us

  • Aerox (sleep) ready for national rollout to top-performing 01 Partners, with a 300+ clinic waitlist

  • US expansion live 

  • New verticals being tested and prototyped

We are not searching for product–market fit anymore. We are ready to dominate the market, and to do it across multiple medical specialties, transforming lives in the process.

The role:

We are looking for a Senior Marketing Executive who treats marketing as a set of experiments to run, not a calendar to fill. You are a true generalist. You can write a landing page in the morning, ship a paid test by lunch, wire up an automation in the afternoon, and read the numbers the next day to decide what to kill and what to double down on.

You love brand and you love growth, and you do not think the two are in tension. You are as comfortable obsessing over a headline as you are over a conversion rate. You are AI-native: you use AI to do the work of a team several times your size, and you are always building the next system that lets you move faster.

This is a build-from-scratch role with real ownership. You will set the standards, build the playbooks, and have the freedom to try ideas that sound slightly mad on paper. Most will not work. The ones that do will change the trajectory of the business.

What you will do:

Growth and experimentation

  • Run a constant pipeline of growth experiments across paid, organic, referral, partnerships, and channels nobody has tried yet

  • Find unfair advantages: loops, referral mechanics, and acquisition angles that compound rather than cost more every month

  • Instrument everything, so every test produces a clear read and a clear decision

  • Move our growth from mostly inbound to a deliberate, repeatable engine

AI-native marketing

  • Use AI tools and agents to produce, test, and ship work at a pace a traditional team cannot match

  • Build repeatable marketing systems and workflows, so output scales without headcount scaling with it

  • Stay at the front of what AI makes newly possible in marketing, and bring those capabilities in before competitors do

Brand and storytelling

  • Help build a distinctive, trusted brand across 32Co, Aerox, and the platform behind them

  • Translate complex clinical and technical work into clear, sharp storytelling that lands with dentists, partners, and patients

  • Keep tone, style, and identity consistent across every touchpoint, even while moving fast

Content and demand

  • Create content that earns attention and drives pipeline: case studies, social, video, email, and editorial that people actually want to read

  • Own performance reporting end to end, and make data-led calls on where to invest

  • Work closely with product, sales, and design to align the story with the customer journey

Who you are:
  • A genuine marketing generalist who is dangerous across brand, growth, content, and analytics, and happy to learn the next thing on the go

  • Hungry, curious, and fast. You ship, you measure, you iterate, and you do not wait for permission

  • AI-fluent. You already use AI daily to multiply what you can do, and you are excited by where it is heading

  • Full of aggressive, unconventional ideas, and comfortable being wrong on the way to the ones that work

  • Strong instincts for brand and storytelling, with the numbers to back up your decisions

  • Likely a startup person who thrives in ambiguity and wants to build, not maintain

  • Deep interest in healthcare, technology, and helping people at scale

Why join us:
  • Real impact, every day - your work directly changes patient outcomes. You'll feel it, and so will the people whose care you're improving.

  • 25 days holiday + your birthday off - because no one should work on their birthday!

  • Outsized leverage and full ownership - real authority today, lasting impact tomorrow; what you build now shapes how this company operates at every stage after.

  • Grow fast - backed by top VCs and built by the best; you'll be learning from some of the sharpest minds in health-tech every single day.

  • Vitality Health cover - private medical insurance, because we take care of the people who take care of the business.

  • Team Perks - enjoy regular team lunches, quarterly socials, and an annual company retreat.

  • Hybrid working - we all come together three days a week, but the rest of the time, enjoy the flexibility to work from home or our Hoxton office.

Skills Required

  • Proven experience running growth experiments across paid, organic, referral, and partnerships channels
  • Strong brand and storytelling skills translating complex clinical/technical work into clear messaging
  • AI-fluent: daily use of AI tools and agents to produce and scale marketing work
  • Analytics and instrumentation skills: set up tracking, own performance reporting, make data-led decisions
  • Content creation across formats: case studies, social, video, email, and editorial content
  • Executional capability: build landing pages, ship paid tests, and wire up marketing automations
  • Ability to build repeatable marketing systems and workflows that scale without headcount
  • Comfort working in a fast-paced startup environment and thriving in ambiguity
  • Collaborative mindset: work closely with product, sales, and design to align storytelling with customer journey
  • Deep interest in healthcare and health technology
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The Company
HQ: London
54 Employees
Year Founded: 2021

What We Do

32Co is the future of collaborative healthcare- we're revolutionizing access to specialized healthcare services by connecting general clinicians with a network of specialists. Inspired by the telemedicine sector, 32Co's platform facilitates collaboration between generalist and specialist clinicians, offering patients the best of both worlds—high-quality clinical care delivered conveniently through their local provider. Our unique model scales specialist expertise beyond the confines of a single clinic, leveraging a global network of generalist colleagues.

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