- Support the development and execution of acquisition marketing strategies across EMEA, aligned to business objectives and market needs.
- Collaborate with regional stakeholders, sales teams and the Global Panel team to deliver recruitment plans and drive panel growth.
- Manage and optimise paid acquisition channels including paid search, paid social, affiliate marketing, co-registration programmes, SEO and referral programmes.
- Lead performance tracking and attribution best practices to ensure accurate measurement of campaign and partner performance.
- Partner with agency, product, engineering and analytics teams to improve acquisition tracking, measurement and reporting capabilities.
- Analyse campaign and attribution data to identify optimisation opportunities, improve ROI and inform investment decisions.
- Monitor campaign performance, focusing on cost efficiency, lead quality, conversion rates and long-term engagement.
- Manage affiliate programmes and strategic acquisition partnerships across multiple EMEA markets.
- Identify, test and scale new acquisition partners and marketing channels.
- Support supplier evaluations, contract negotiations and ongoing vendor performance management.
- Manage acquisition budgets, forecasting volumes and tracking performance against agreed targets.
- Collaborate with design and content teams to optimise landing pages, creative assets and user journeys that improve conversion rates.
- Drive a culture of testing, innovation and continuous improvement, identifying new opportunities to enhance acquisition performance and efficiency.
- Experience managing multi-channel digital acquisition or performance marketing campaigns.
- Strong knowledge of paid search, paid social, affiliate marketing and customer acquisition strategies.
- Experience with marketing attribution, conversion tracking and performance measurement frameworks.
- Hands-on experience with Google Tag Manager (GTM) and familiarity with server-side tagging and server-to-server integration concepts.
- Experience working with affiliate tracking platforms such as Tune/HasOffers is desirable.
- Strong analytical skills with the ability to interpret large data sets and convert insights into action.
- Experience using reporting and data visualisation tools to communicate performance trends and business impact.
- Strong commercial awareness and a data-driven approach to decision-making.
- Experience managing budgets, forecasting performance and optimising marketing investments.
- Excellent communication and stakeholder management skills, with the ability to work effectively across technical and non-technical teams.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- A degree in Marketing, Business, Analytics or a related field, or equivalent professional experience.
- The opportunity to influence acquisition performance across a strategically important region.
- Exposure to advanced performance marketing, attribution and measurement technologies.
- Collaboration with marketing, product, engineering and analytics teams across multiple markets.
- Opportunities to develop both technical and commercial expertise.
- A supportive environment that encourages learning, innovation and career growth.
- The chance to make a measurable impact on the growth of Kantar's global panel communities.
Please note: We cannot offer visa sponsorship for this role.
Location
London, South Bank CentralUnited KingdomKantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Skills Required
- Experience managing multi-channel digital acquisition campaigns
- Strong understanding of paid search, paid social and affiliate marketing
- Experience with attribution models, conversion tracking and performance measurement frameworks
- Hands-on experience with Google Tag Manager (GTM) including server-side tagging principles
- Experience supporting or managing server-to-server integrations and API-based tracking solutions
- Familiarity with affiliate tracking platforms such as Tune or HasOffers
- Strong analytical skills and ability to work with large datasets
- Experience using reporting, analytics and data visualisation tools to communicate performance trends
- Experience managing budgets, forecasting performance and optimising marketing investments
- Strong stakeholder management and communication skills; ability to work with technical and non-technical teams
- Commercial awareness and a data-driven approach to decision-making
- Advanced proficiency in Microsoft Excel and Microsoft PowerPoint
- Degree in Marketing, Business, Analytics or related discipline, or equivalent professional experience
- Right to work in the UK (employer cannot sponsor visas)
What We Do
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
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