Job Description
1. Market/list research to build a hygienic and healthy database.
2. Responsible on the production of marketing materials to promote the trade show
3. Develop and execute comprehensive marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics.
4. Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals.
5. Implement content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimization and ROI.
6. Effectively manage project timelines, ensuring all marketing initiatives are delivered on time and within budget.
7. Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution.
8. Leverage in depth audience understanding to better target / personalize marketing content that resonate with audiences at the right time.
9. Onsite event management including but not limited to
- Supervision of visitor registration areas and temps
- Supervision of survey temps to ensure quality insights are captured
- Obtaining exhibitor and visitor quotes
10. Management of websites and execution of e-newsletters, as well as using the analytics to improve the marketing campaigns
11. Management of social media sites such as Facebook, LinkedIn and Telegram Channel
Qualifications
- Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
- Min 3-4 years of experience in leading/ executing marketing campaigns including organic and paid campaigns for projects/events/products
- Excellent language proficiency in English and Khmer
- Excellent verbal and written communications skills and strong presentation skills
- Effective knowledge in digital marketing - web channel, social media, web analytics, emails marketing system, database management system
- Creative mind-set towards designing and content creation
- Desire to develop skills and knowledge
- Possess a knack for multi-tasking and take pride in flawless work
- Dynamic team player and adaptable to change
- Experience with design tools such as Photoshop, Ai Illustrator or Video Editing Software would be a bonus
What We Do
Informa is a leading international intelligence, events and scholarly research group. We're here to champion the specialist, connecting people with knowledge to help them learn more, know more and do more.
We're a FTSE 100 company with 10,000 colleagues working in over 30 countries and a presence in all major regions, including North America, South America, Asia, Europe, the Middle East and Africa.
Informa has five business divisions: Informa Markets, Informa Connect, Informa Tech, Informa Intelligence and Taylor & Francis.
We are home to hundreds of leading brands, serving businesses and professionals who work in any one of dozens of specialist markets through brands such as Citeline, Arab Health, CPhI and EBD Group in Pharma, Pharma Ingredients and Biotech; SuperReturn, EPFR and FBX in Finance; Lloyd's List in Maritime; New Hope and Natural Products Expo in Health & Nutrition; Routledge, CRC Press and F1000 Research in Academic Publishing; Black Hat in Cybersecurity; AI Summit in Artificial Intelligence; and many more.
