Senior Marketing Executive

Role: Senior Marketing Executive 

Location: Kuala Lumpur, Malaysia

Job type: Full time, Permanent – Hybrid

Why QS?

At QS, we believe that work should empower you. That’s why we foster a flexible working environment that encourages every employee to own their career whilst thriving personally and professionally. Our company values underpin everything we do – we collaborate, respect and support each other.

It’s our mission to empower motivated people around the world to fulfil their potential through higher education, ensuring that everyone has access to opportunities that change lives.

Our diversity makes us stronger. By sharing our experiences, we learn from one another and achieve more together, driving progress across the sector.

At QS, you’ll be responsible for implementing real change in the international higher education landscape. You’ll take on meaningful challenges that see a positive impact across the business and the wider sector.

We’re confident you’ll feel right at home here. QS was named as one of Newsweek’s Top 100 Most Loved Workplaces® in the UK (October 2023) – recognition of the respect, trust and appreciation that drive our culture every day and as a gold-accredited Investors in People organisation – putting us among the top 28% of workplaces globally – it’s official: QS is a place where everyone can thrive.

As a Senior Marketing Executive, this is what you’ll be doing:

At QS, you will turn audience insight into timely, useful communications for 13 conferences and summits and our publication portfolio, including Midweek Brief, QS NewsBites and QS Insights Magazine.  

You will connect strategy with delivery: building emails and audience segments in HubSpot, creating dashboards, briefing creative and paid-media activity, and coordinating colleagues across Content, Social, PPC, Creative, Events and Delegate Sales. 

This is a hands-on role for someone who enjoys moving between strategic campaign planning and detailed execution. Your work will help the right audiences discover QS B2B conferences and content, strengthen registration and engagement, and give teams clear evidence for better decisions - supporting our mission to help people fulfil their potential through higher education. 

Role responsibilities:

You will take ownership of the following responsibilities: 

• Campaign ownership: Own integrated marketing planning and delivery across 13 conferences and summits and recurring publications, balancing portfolio priorities, registration goals and audience needs. 

• Email marketing: Plan, build, schedule, test and optimise responsive emails in HubSpot, including personalisation, links, mobile rendering, accessibility, consent and deliverability checks. 

• Audience segmentation: Build reusable active and static lists using combinations of contact and company data, interests, geography, job role and seniority, lifecycle, event history, form activity, page and email engagement, and recency; apply exclusions and suppression rules accurately. 

• Dashboards and insight: Create and maintain HubSpot dashboards and reports covering email, audience growth, registrations and sources, website and landing-page conversion, PPC, cost per lead or registration, and campaign readiness; turn findings into clear recommendations and tests. 

• Creative and content briefing: Develop clear, original briefs for Content, Creative, Social and PPC, defining the objective, audience insight, proposition, message hierarchy, deliverables, specifications, call to action, timings and success measures. 

• PPC and channel coordination: Partner with paid-media and social specialists on targeting, messaging, creative, landing pages and UTM tracking; review performance and recommend practical improvements. 

• Event and delegate communications: Manage event communications across Cvent or similar platforms, event apps, websites and email journeys, including launch, speaker and sponsor, visa, venue, weeks-to-go, survey and post-event activity. 

• CRM and audience growth: Maintain data hygiene, list quality, audience growth and enrichment, and use survey and engagement data to support retention, future-event marketing and ROI reporting. 

• Hands-on delivery: Complete detailed operational tasks such as email assembly, list building, link checks, tracker updates, asset follow-up, folder administration and reporting while contributing to campaign strategy. 

• Cross-team collaboration: Work closely with Content, Social, PPC, Creative, Events and Sales teams to coordinate assets, approvals, deadlines and readiness; identify risks early and solve problems constructively. 
• Responsible AI use: Form an independent point of view and a sound brief before using ChatGPT or other generative AI; use AI to accelerate ideation, drafting, analysis and QA while challenging outputs, verifying facts and logic, protecting data and retaining final accountability.
  
• Any other duties that fall within the purpose and scope of the role.

Key skills and experience 

We welcome applicants from different professional, educational and career pathways. What matters most is clear evidence that you can apply the following skills: 

• Strong hands-on HubSpot capability, including the email builder, forms, properties, active and static lists, multi-field segmentation, exclusions and suppressions, dashboards and reporting. 

• Proven ability to build and quality-assure responsive, personalised emails and diagnose deliverability, engagement and conversion issues. 

• Ability to translate complex audience criteria and contact behaviours into clear, accurate segment logic, including consent and suppression requirements. 

• Strong analytical and critical-thinking skills: you frame problems, test assumptions, interpret incomplete or conflicting information, explain trade-offs and recommend evidence-based action. 

• Ability to develop useful creative and campaign briefs independently, combined with an innovative and practical approach to problem solving. 

• Confident, responsible use of ChatGPT or comparable generative AI, with disciplined prompting, verification, iteration, privacy judgement and ownership of the final output. 
• Working knowledge of integrated digital marketing, including email, PPC, social, landing pages, conversion metrics and UTM tracking. 

Useful, but not essential

• Experience marketing to higher-education audiences, institutions or sector partners.
• Experience with conferences or summits, delegate communications, Cvent or event apps, publications or newsletters.

So, who are we and what do we do?
QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.
We’re behind the world’s most widely read university rankings (Meltwater 2023). Our QS World University Rankings® reach hundreds of millions, shaping decisions and guiding futures.
Since launching in 1990, our impact and influence have only grown. Today, we work with more than 2,000 of the world’s leading higher education institutions, over 12,000 employers, and governments seeking change and socioeconomic development through higher education.
Join QS and you’ll join an 800-strong community of problem-solvers, creators, collaborators and change-makers based in 40+ countries and 11 international offices, including Australia, Malaysia, India, Romania, Singapore, France, Germany, the USA and our headquarters in London.
With every talented new hire, business acquisition and bold initiative, we’re strengthening our reach and delivering even greater value to institutions and learners worldwide. Are you ready to shape the future of higher education?

We take investing in our people very seriously.

As standard you will have: 

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• 20 days annual leave, plus public holidays
• Generous maternity and paternity leave
• Access to an Employee Assistance Programme (EAP) and MiCare health
• A vibrant social environment and multicultural and multinational culture

But that’s not all. Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
• Support for volunteering and study leave
  
• Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips 
• Options to join our outstanding global Mentorship programme
• Brand new breakout and relaxing spaces in office

Like what you’ve heard? Great, apply now!

As a candidate, we know the application and interview process can be daunting and so it’s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.

Equal opportunities

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.