The Role
Execute multi-channel marketing campaigns for customer retention, driver recruitment, acquisition, and growth in Turkey. Create localized brand stories, copy, blog content, lifecycle email and app messaging, and social media content. Optimize SEO and GEO strategies, track channel performance, segment audiences, run A/B tests, and improve conversions. Mentor and supervise a marketing intern while collaborating with cross-functional stakeholders and the Marketing Manager.
Summary Generated by Built In
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at home, at work, or on the go.
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 12-year-old company reached unicorn status in 2018, is well-funded by prominent VCs, and has kept growing at tremendous speed since.
Our strength lies in our internal values: Passion in serving local communities, empowering SMEs, and our driver partners; Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence; and Humility – awareness in ourselves to learn from others and never stop improving.
We are currently looking for a talented and driven Senior Marketing Executive to join our team in Istanbul. As a key member of the Lalamove Turkey marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the Turkish market.
Join us and be part of Lalamove’s exciting journey in Turkey! 💛
Key Responsibilities
- Campaign Execution: Plan and execute end-to-end user retention, driver recruitment, and growth campaigns across digital and offline channels.
- Content & Storytelling: Craft compelling brand stories, blog posts, and marketing copy that resonate with local users and drive brand affinity.
- AppComm & Email Marketing: Build and deploy lifecycle messaging—including email workflows, push notifications, and in-app popups—to boost activation and retention.
- Social Media Collaboration: Partner closely with the Social Media Manager to execute platform strategies (Instagram, TikTok, etc.), maintain content schedules, and protect brand voice consistency.
- Intern Mentorship & Supervision: Direct, mentor, and oversee a Marketing Intern, delegating daily execution tasks, guiding creative output, and supporting their professional development.
- GEO & Modern SEO: Structure web and editorial content for both traditional SEO and emerging AI search engines (ChatGPT, Google AI Overviews).
- Optimization & Analytics: Track performance metrics across channels, manage audience segmentation, and run A/B tests on copy and creatives to maximize conversions.
What We're Looking For
- Experience: 3+ years in multi-channel digital and offline marketing, with strong hands-on experience in content, copywriting, and campaign management.
- Language: Native Turkish and fluent English (written & spoken).
- Core Skills:
- Copywriting & brand storytelling across social, web, email, and app channels.
- Setting up push notifications, in-app messages, and email marketing workflows.
- Solid understanding of social media channels, community management, and brand voice alignment.
- Emerging leadership and task-delegation skills to guide and support junior team members/interns.
- Familiarity with modern search practices (SEO & GEO / AI search).
- Tools & Market Knowledge: Experience with CMS (HubSpot), Web/App Analytics (Google Analytics), and CRM/AppComm tools. Deep understanding of the Turkish market and consumer trends.
- Project Management Mindset: Manage each task like a project, prepping, executing and delivering results and learnings.
To all candidates: Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights, and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
Skills Required
- 3+ years of experience in multi-channel digital and offline marketing
- Hands-on experience with content creation, copywriting, and campaign management
- Native Turkish language proficiency
- Fluent English proficiency, written and spoken
- Copywriting and brand storytelling across social, web, email, and app channels
- Experience setting up push notifications, in-app messages, and email marketing workflows
- Understanding of social media channels, community management, and brand voice alignment
- Leadership and task-delegation skills for guiding junior team members or interns
- Familiarity with SEO and GEO or AI search practices
- Experience with HubSpot CMS
- Experience with Google Analytics and CRM or AppComm tools
- Deep understanding of the Turkish market and consumer trends
- Project management mindset with responsibility for preparation, execution, results, and learnings
Lalamove Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lalamove and has not been reviewed or approved by Lalamove.
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Strong & Reliable Incentives — Incentive programs such as missions, bonuses, and vehicle‑sticker promotions are highlighted as ways to boost driver earnings, with occasional commission reductions further enhancing take‑home. These extras can make the platform appealing for supplemental income and busy periods.
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Healthcare Strength — Corporate roles in some markets describe access to employer‑provided medical and dental coverage. This indicates a conventional health benefits baseline for office staff.
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Leave & Time Off Breadth — Office locations reference paid holidays, sick leave, and some work‑from‑home flexibility. This points to standard time‑off provisions for corporate employees in select markets.
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The Company
What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
