The Role
Leads B2B IT services demand generation through inbound and outbound campaigns, paid media, SEO, content, email, social media, and marketing automation. Manages lead nurturing in HubSpot, Marketo, Pardot, and CRM platforms; analyzes campaign performance, conversion rates, ROI, and CAC; conducts market research; develops content; and aligns marketing efforts with sales to deliver qualified leads and support growth.
Summary Generated by Built In
Job Title: Senior Marketing Executive – IT Services (Lead Generation Focus)
Location: Pune
Job Type: Full-time
Experience Level: 8+ years in IT Services Marketing
We are seeking a results-driven Senior Marketing Executive to lead our lead generation efforts in the IT services sector. The ideal candidate will develop and execute strategic marketing campaigns to drive high-quality leads, enhance brand visibility, and support business growth. This role requires expertise in digital marketing, demand generation, and data-driven marketing strategies.
Lead Generation Strategy s Execution: Develop and execute targeted lead generation campaigns using inbound and outbound marketing strategies.
Demand Generation: Implement multi-channel demand generation campaigns through digital marketing, paid media, content marketing, and social media.
Content s Brand Positioning: Create and optimize content such as landing pages, email campaigns, case studies, and whitepapers to attract and nurture leads.
Marketing Automation s CRM Management: Utilize marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce) to track and nurture leads.
SEO s PPC Campaigns: Manage SEO, SEM, Google Ads, LinkedIn Ads, and other paid channels to generate high-quality leads.
Email s Social Media Marketing: Develop and execute targeted email marketing campaigns and leverage LinkedIn, Twitter, and other social media platforms for lead nurturing.
Market Research s Analytics: Analyze industry trends, customer behavior, and campaign performance to optimize lead generation efforts.
Collaboration with Sales Team: Align marketing and sales efforts by providing qualified leads and supporting sales enablement initiatives.
Performance Metrics s Reporting: Track and report key marketing KPIs, including lead conversion rates, ROI, and customer acquisition cost (CAC).
Bachelor’s or Master’s degree in Marketing, Business, or related field.
8+ years of experience in B2B lead generation for IT services, SaaS, or technology products.
Proven expertise in demand generation, digital marketing, and inbound/outbound marketing strategies.
Strong knowledge of SEO, SEM, PPC, content marketing, and social media marketing.
Hands-on experience with marketing automation tools (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, Zoho).
Excellent analytical skills with the ability to optimize campaigns based on data insights.
Strong communication and copywriting skills to craft compelling marketing messages.
Ability to work in a fast-paced, data-driven environment.
Preferred certifications: Google Ads, HubSpot, LinkedIn Marketing, or Digital Marketing certifications.
Skills Required
- Bachelor's or Master's degree in Marketing, Business, or a related field
- 8+ years of B2B lead generation experience in IT services, SaaS, or technology products
- Expertise in demand generation, digital marketing, and inbound/outbound marketing strategies
- Strong knowledge of SEO, SEM, PPC, content marketing, and social media marketing
- Hands-on experience with HubSpot, Marketo, or Pardot and CRM systems such as Salesforce or Zoho
- Excellent analytical skills and ability to optimize campaigns using data insights
- Strong communication and copywriting skills
- Ability to work in a fast-paced, data-driven environment
- Google Ads, HubSpot, LinkedIn Marketing, or Digital Marketing certification
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The Company
What We Do
Coditude stands out as a rapidly growing force in the digital realm, offering straightforward, impactful tech capabilities. Our team, both seasoned and savvy, is the perfect ally to thrive in the digital age. We excel in Product Development, SaaS Solutions, Enterprise Mobile Applications, AI, Cloud Solutions, Browser Extension Development, and Digital Commerce Solutions, not to mention our prowess in Infrastructure Modernization and Management
