The Role
Plans and executes B2B demand-generation campaigns across digital channels, develops content and brand materials, manages SEO and website initiatives, coordinates events and PR outreach, and tracks campaign performance, pipeline contribution, KPIs, and ROI. Partners with Sales and external marketing providers while independently managing multiple initiatives and translating technical products into customer-focused messaging.
Summary Generated by Built In
Senior Executive – Growth Marketing
Work Location: Pune
Work Mode: In Campus / Hybrid
Roles & Responsibilities
Demand Generation & Pipeline Growth
- Plan and execute marketing campaigns to generate qualified leads and support revenue growth.
- Manage demand generation activities across LinkedIn, email marketing, webinars, digital channels, and industry platforms.
- Support lead nurturing initiatives and improve marketing-to-sales conversion.
- Work closely with the Sales team to align campaigns with business objectives and pipeline targets.
Content & Brand Marketing
- Develop high-quality marketing content including:
- Case Studies
- Customer Success Stories
- Blogs
- Whitepapers
- Product Brochures
- Presentations
- Thought Leadership Articles
- Translate technical product capabilities into compelling customer-focused messaging.
- Ensure consistent brand positioning and communication across all channels.
- Support brand-building initiatives to strengthen Unbox Robotics' market presence.
Digital Marketing
- Manage website content and SEO initiatives.
- Execute and optimize digital marketing campaigns.
- Monitor website traffic, engagement, and campaign performance metrics.
- Identify opportunities to improve inbound marketing effectiveness and lead acquisition.
Events & Industry Outreach
- Coordinate participation in trade shows, industry conferences, customer events, and webinars.
- Manage pre-event planning, event execution, and post-event follow-up activities.
- Support PR initiatives, media engagement, and industry outreach programs.
- Develop event-related marketing collateral and communication materials.
Marketing Operations & Analytics
- Track campaign performance and key marketing KPIs.
- Measure marketing contribution to sales pipeline and business growth.
- Maintain marketing assets, collateral, and campaign documentation.
- Coordinate with external agencies, designers, content creators, and marketing partners when required.
- Prepare reports and dashboards to evaluate campaign effectiveness and ROI.
Requirements
Must Have
- Strong understanding of B2B marketing and enterprise customer journeys
- Proven experience in demand generation and lead generation campaigns
- Excellent content writing, communication, and storytelling skills
- Experience managing digital marketing channels and campaigns
- Strong project management and stakeholder management abilities
- Analytical mindset with the ability to interpret campaign data and drive improvements
- Ability to independently manage multiple marketing initiatives
Good to Have
- Experience in Robotics, Automation, Logistics, Warehousing, Industrial Technology, Manufacturing, or B2B SaaS industries
- Familiarity with CRM and marketing automation platforms
- Exposure to SEO, paid campaigns, marketing analytics, and performance marketing
- Experience supporting enterprise sales cycles and account-based marketing initiatives
- Exposure to international markets and global marketing campaigns
Eligible Candidates
Desired Qualification
- Bachelor’s Degree in Marketing, Business Administration, Communications, Engineering, or a related field
- MBA in Marketing or Business Management is preferred
Work Experience
- 5–8 years of experience in Growth Marketing, Demand Generation, B2B Marketing, Digital Marketing, or related functions
We Value
- Ownership and accountability
- Strong execution capability
- Creativity backed by data-driven decision making
- Curiosity and willingness to learn technical products
- Ability to work in a fast-paced startup environment
- Collaborative mindset and cross-functional partnership
- Continuous learning and growth orientation
Work Location: Pune
Work Mode: In Campus / Hybrid
Salary Range: Competitive Salary
Skills Required
- Strong understanding of B2B marketing and enterprise customer journeys
- Proven experience in demand generation and lead generation campaigns
- Excellent content writing, communication, and storytelling skills
- Experience managing digital marketing channels and campaigns
- Strong project management and stakeholder management abilities
- Analytical mindset with ability to interpret campaign data and drive improvements
- Ability to independently manage multiple marketing initiatives
- Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, or a related field
- MBA in Marketing or Business Management
- 5–8 years of experience in Growth Marketing, Demand Generation, B2B Marketing, Digital Marketing, or related functions
- Experience in Robotics, Automation, Logistics, Warehousing, Industrial Technology, Manufacturing, or B2B SaaS
- Familiarity with CRM and marketing automation platforms
- Exposure to SEO, paid campaigns, marketing analytics, and performance marketing
- Experience supporting enterprise sales cycles and account-based marketing initiatives
- Exposure to international markets and global marketing campaigns
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The Company
What We Do
Unbox Robotics builds software-defined robotics systems to enable logistics players to automate and radically improve their operations on-demand in a limited footprint and capital. We are applying proprietary Swarm Intelligence and ML algorithms inspired by nature to redefine the way companies sort and ship orders. Our 1st product UnboxSort is the world's first of its kind patented AI-powered parcel sorting robotic system that gets installed in <2 weeks, saves ~50% - 80% area, and improves productivity by > 3X to 5X. We have a strong team of alumni from the National University of Singapore, the University of York, and the Indian School of Business with international experience in robotics, manufacturing, and logistics. We are backed by 3one4 Capital, Sixth Sense Ventures, SOSV, Entrepreneur First, Redstart Labs (Info Edge), Arali Ventures, CIIE, Beenext, WEH Ventures, Force Ventures, Veda VC, and an impressive set of angel investors.
