Senior Marketing & Lead Generation Executive

·         Own B2B Lead Generation initiatives for the US market.

·         Plan and Execute email marketing campaigns, LinkedIn outreach, website lead funnels, and CRM driven follow-ups.

·         Track, Qualify and hand over sales-ready leads to US sales teams.

·         Communicate directly with US customers via calls, Zoom/Teams, email & LinkedIn and Act as a professional extension of the US marketing team.

·         Work closely with US Stakeholder, participate in strategy discussions and weekly reviews meeting with US leadership.

·         Create marketing content using AI based tools (emails, LinkedIn posts, website content, case studies), Tools may include but not limited to ChatGPT/Claude, Canva/gramma/Jasper, AI video and voice tools.

·         Ensure all content is US-market relevant, professional, and conversion-focused.

·         Monitor and analyse marketing performance metrics, including lead sources, conversion rates, and campaign effectiveness.

·         Prepare and share weekly and monthly performance reports with US stakeholders.

·         5+ years’ experience in marketing, lead generation, or B2B customer engagement.

·         Excellent spoken and written English communication skills.

·         Comfortable speaking with US customers and senior leadership.

·         Experience working in US or international time zones.

·         Strong understanding of digital marketing funnels, CRM systems, LinkedIn outreach & email Marketing.

·         Confident, professional, and independent working style with high ownership.

Preferred-

·         Prior experience working with US-based clients or companies.

·         Background in Marketing, Inside Sales / SDR, Pre-Sales, or Customer Success roles.

·         Exposure to AI-driven marketing tools and platforms.

·         Experience in B2B, services, or industrial domains.