ABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
JOB DESCRIPTION SUMMARY
You will be responsible for marketing activity across a portfolio of residential locations in the Netherlands. Your focus will be on brand awareness, lead generation, occupancy, resident experience, reputation, and return on marketing investment.You will work on the full resident journey: from attracting new residents and improving conversion, to strengthening engagement, loyalty and community feeling once people live with us. You will use data and feedback to understand what works, optimise where needed and share clear insights with stakeholders.
This is a hands-on role with real ownership. One day you may be shaping a leasing campaign, the next you may be reviewing performance, briefing an agency, improving a website journey or advising an asset team on the best marketing approach.
In short, you will help make marketing more commercial, more measurable and more connected to the performance of our assets.
JOB DESCRIPTION
Key Role Responsibilities:
- You will develop and deliver marketing plans for our Dutch brands and locations, working closely with internal teams and external partners. You will manage marketing budgets, coordinate agencies, monitor performance and turn insights into practical improvements.
- Your work will cover campaigns, digital channels, content, websites, CRM, social media, events, resident communications, reviews and reporting. The role suits someone who can move easily between strategy and execution and who enjoys making things happen.
- Translate commercial and asset goals into clear marketing actions. Use data, customer insight, and performance results to improve campaigns and the resident journey.
- Build strong relationships with Operations, Leasing, Asset Management, agencies and the wider Marketing team.
- Protect and grow our brands while keeping the resident experience at the centre of everything we do
Knowledge & Qualifications:
- You are curious, proactive and commercially minded. You like structure, but you are also flexible enough to thrive in a fast-moving environment. You are confident working with data, but you also understand that great marketing needs creativity, empathy and a strong sense of what customers need.
- You have experience in marketing and are comfortable managing projects, stakeholders and external partners. You communicate clearly, care about detail and enjoy taking responsibility for results.
- English is the primary business language at Greystar, so strong written and verbal English communication skills are a must. Native-level or fluent Dutch language skills, both written and spoken, would be a significant advantage. Experience in residential real estate, hospitality, retail, leisure or another customer-focused environment would be a plus.
Experience & Skills:
Execution of marketing strategies, understanding of marketing campaigns, social media, websites, content executions
Experienced in managing external agencies
Some experience in event planning and management – e.g., product launch.
Experienced in managing your time and workload
Innovative thinker and passioned about marketing
Professional level presentation and reporting skills
Educated to degree level (or equivalent) with a marketing or communication focus; or by equivalent experience.
IT literate and fully conversant with all Outlook and Microsoft packages
Highly numerate with strong analytical skills necessary for accurate budget administration and reporting on marketing ROI (return on investment)
A strong team player.
The ability to work with people with different backgrounds, with different responsibilities and beliefs.
Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [email protected].
Skills Required
- Experience in marketing, including campaign execution across digital channels, social media, websites and content
- Experience managing external agencies
- Project and stakeholder management experience
- Degree in marketing or communications (or equivalent experience)
- Fluent written and verbal English
- Native-level or fluent Dutch (significant advantage)
- IT literate and fully conversant with Outlook and Microsoft Office packages
- Strong analytical and numeracy skills for budget administration and marketing ROI reporting
- Some experience in event planning and management
- Professional presentation and reporting skills
Greystar Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Greystar and has not been reviewed or approved by Greystar.
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Leave & Time Off Breadth — Paid time off is notably generous, starting around three weeks and expanding with tenure, alongside a six‑week paid sabbatical after 10 years. Holidays and personal time add further flexibility for balance.
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Healthcare Strength — Medical coverage is a standout, including options with company‑paid or free employee‑only premiums and 100% covered in‑network preventive care. Virtual care access and mental health support broaden the offering.
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Retirement Support — The 401(k) program includes an employer match described as higher than most in the industry. Retirement benefits are positioned as a core part of the total rewards package.
Greystar Insights
What We Do
Founded in 1993, Greystar provides world-class service in the residential rental housing industry. Our innovative vertically integrated business model integrates the management, development and investment disciplines of the rental housing industry on international, regional and local levels. This unique approach and our commitment to hiring the best professionals have resulted in record growth, making us one of the most respected and trusted global real estate companies. Because our vertically integrated business model includes both investment and service-oriented businesses, we’re able to maintain a constant presence in local markets and create value in all phases of the real estate cycle. Our international platform provides economies of scale, financial sophistication, institutional quality reporting and tremendous capital relationships, while our city offices provide local market expertise and execution. Supported by a global team of 28,000+ employees, Greystar’s experienced and cross-functional executive team boasts on average over 23 years of industry experience and provides a diverse perspective throughout the investment process. Over the years, Greystar has learned what’s important to people when it comes to a place to call home. That’s why we continually strive to provide beautiful living environments and innovative services that enhance the living experience. We take great pride in knowing that our homes are inviting places for residents to celebrate life’s important moments. Privacy Policy: https://www.greystar.com/privacy DMCA: https://www.greystar.com/terms-of-use#Copyright%20Infringement%20Policy
