IBMC is assisting a high-growth global FinTech leader headquartered in Bali to find a world-class marketing talent. Operating across North America, Europe, the Middle East, and Asia-Pacific, our client delivers next-generation financial services, spanning digital payments, embedded finance, and wealth management. With a vision to make financial services borderless, we are building a world-class team to impact millions of users across five continents.
We are looking for a Senior Marketing Executive with a proven track record in international markets to lead global campaigns from our Bali headquarters. You will own the development of cross-border strategies, localization frameworks, and brand narratives that resonate across diverse cultures and complex regulatory environments. This is a high-impact role for a leader who thrives on complexity, data-driven performance, and global storytelling.
Key Responsibilities
- Global Strategy Ownership: Develop and own the global marketing strategy, ensuring consistent brand positioning across APAC, EMEA, North America, and LATAM.
- Multi-Market Campaigns: Plan and execute integrated campaigns across paid, owned, and earned channels, adapting messaging and creative to regional cultural nuances.
- Go-To-Market (GTM): Lead GTM strategies for new country and product launches, collaborating with Product, Legal, and Compliance teams globally.
- Localization Frameworks: Build systems that preserve brand integrity while enabling culturally relevant market-specific execution.
- Performance Excellence: Oversee global performance marketing (Google Ads, Meta, LinkedIn) with accountability for CAC, LTV, and ROAS across regions.
- Authority Building: Drive international content marketing, SEO/GEO strategy, and thought leadership to establish authority in global FinTech markets.
- Regulatory Compliance: Ensure all activity complies with regional financial advertising standards (FCA, SEC, MAS, OJK, GDPR, etc.).
- Mentorship: Develop junior marketing team members and foster a globally-minded, high-performance culture.
Requirements
- Experience: Minimum 6+ years in marketing, with at least 3 years specifically in global/international roles within FinTech, Payments, or Banking.
- Track Record: Proven ability to launch and scale campaigns across multiple international markets simultaneously.
- FinTech Domain Knowledge: Deep understanding of payments, cross-border transfers, digital wallets, or lending technology and their respective regulatory nuances.
- Technical Proficiency: Expert in performance platforms (Google Ads, Meta, LinkedIn) and analytics tools (GA4, Mixpanel, Salesforce, Tableau).
- Communication: Exceptional English skills (written/verbal). Proficiency in Mandarin, Arabic, Spanish, or French is a significant advantage.
- Global Mindset: Proven ability to work across time zones, cultures, and distributed international teams.
- Education: Bachelor’s degree in Marketing, International Business, or Finance. An MBA is a strong advantage.
- Relocation: Willing to relocate to Bali, Indonesia
Benefits
- Incentives: Equity options and performance-based bonuses.
- Global Remit: Lead international markets from a stunning Bali HQ.
- Health: Comprehensive international health insurance.
- Career Path: Fast-track growth into global leadership positions.
- Development: Learning budget and access to global FinTech events.
- Lifestyle: Hybrid work flexibility and the best of the Bali lifestyle.
Skills Required
- 6+ years in marketing
- 3+ years in global/international roles within FinTech, Payments, or Banking
- Proven ability to launch and scale campaigns across multiple international markets simultaneously
- Deep understanding of payments, cross-border transfers, digital wallets, or lending technology and regulatory nuances
- Expertise with performance platforms (Google Ads, Meta, LinkedIn) and analytics tools (GA4, Mixpanel, Salesforce, Tableau)
- Exceptional English written and verbal communication skills
- Proficiency in Mandarin, Arabic, Spanish, or French
- Experience building localization frameworks and leading go-to-market strategies for new countries/products
- Knowledge of regional financial advertising standards (FCA, SEC, MAS, OJK, GDPR)
- Bachelor's degree in Marketing, International Business, or Finance
- MBA
- Willingness to relocate to Bali, Indonesia
- Experience mentoring and developing junior marketing team members
What We Do
IBMC is a trusted Business Consulting Company with a strong foothold in the Indonesian market. We specialize in helping foreign businesses establish and grow their operations here, offering a wide range of services tailored to your needs. Services We Offer: • Consulting: Strategic insights to optimize your business operations. • Legal: Expert guidance through Indonesia’s regulatory landscape. • HR/Recruiting: Helping you find and build a talented team. • Tax/Accounting: Ensuring your finances are managed efficiently. • Incorporation: Simplifying the process of entering the market. • Market Research: Providing the insights you need to make informed decisions. Benefits Working With Us: • Local Know-How: With our team on the ground, we understand the nuances of the Indonesian market, helping you navigate it smoothly. • Experience You Can Trust: Our track record speaks for itself—we’ve guided many businesses to success in this dynamic environment. • Connections That Matter: Our extensive network opens doors to valuable partnerships and opportunities. We’re dedicated to supporting your business growth with solutions that work. At IBMC, we’re not just consultants—we’re your partners in building success. Ready to grow your business in Indonesia? Get in touch with us, and let’s explore how we can make it happen together.
