As a Senior Marketing Engineer, you will serve as the technical bridge of our marketing organization, translating data and AI innovation directly into marketing outcomes. Your mission is to accelerate multi‑channel campaign launches, personalize content at scale, and optimize funnel conversion.
You will stitch together CRM, marketing automation, and analytics tools to transform data into automated lead scoring, dynamic campaigns across email, social, web, and ads, programmatic partner sourcing, and other personalized engagement strategies. These systems will empower our marketing team to run more targeted, data‑driven programs that drive pipeline and conversion.
You will partner closely with Platform Ops, Marketing Ops, RevOps, and Analytics to ensure that data, systems, and automation are seamlessly integrated to support scalable and innovative marketing programs.
This role reports to the Director of Marketing Operations within our connected GTM Operations team. Success requires a track record of delivering solutions that elevate marketing performance, ideally within high‑growth, fast‑paced environments.
What you’ll do:
- Build and automate GTM systems: Develop custom integrations to enhance GTM platforms such as Salesforce, HubSpot, Segment, Chameleon, Clay, and other tools to improve predictive scoring, intelligent routing, personalized messaging, and maintaining clean, enriched data to power campaigns.
- Partner closely with marketing stakeholders: Identify, define, and scope opportunities for AI-driven solutions that enhance marketing campaign performance and operational efficiency.
- Prototype and iterate on marketing workflows & automations: Identify friction points in the funnel, ship prototypes, test them with marketing and sales teams, and scale successful experiments. Support building playbooks like dynamic visitor campaigns, programmatic partner sourcing, and activation plays that lift conversion rates.
- Develop AI-driven marketing capabilities: Build predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI or prioritization algorithms.
- Serve as a subject matter expert for marketing on AI tools and emergent trends: Educate the marketing team and identify opportunities for process automation and enhanced efficiency.
- Collaborate with Data Platform to ensure automations align with governance, scalability, and performance standards.
- Assist in building data pipelines that power AI models, reporting, and advanced analytics.
- Collaborate with Analytics teams to deliver insight-ready datasets.
What you’ll bring:
- 4+ years in marketing engineering, marketing technology, or GTM engineering role.
- Demonstrated understanding of key marketing channels and campaign strategy (email, social, web, paid), and how to leverage them for pipeline growth, personalization, etc.
- Strong understanding of marketing automation, lead management, and customer journeys.
- Experience working with GTM platforms (HubSpot, Salesforce, Segment, Clay, BI Reporting Tools, Chameleon) and cloud integrations.
- Strong coding skills: JavaScript, ETL, SQL, and API development.
- Familiarity with AI/ML concepts (e.g., predictive modeling) — no need to be a data scientist, but comfortable integrating AI tools or APIs.
- Excellent problem-solving, innovation, and communication skills.
Benefits:
- Healthcare: 90-100% paid premiums for medical, dental, and vision plans for employee and dependents + on demand health care concierge
- HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care, with up to a $600 annual employer contribution to the HSA plan (if enrolled in HSA medical plan)
- 100% paid short and long term disability plus life + AD&D benefits
- Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities
- Flexible Time Off: Flexible vacation policy for strong, fully charged batteries
- 16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child (available after six months of employment)
- Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office
- 401K: Reach your financial goals while reducing your taxes
This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for each US-based role is based on where the employee works and is aligned to one of 3 tiers based on the cost of labor for that geographic area. The expected salary ranges for this role are below, subject to change.
Tier 1: $126,000 - $155,600
Tier 2: $113,400 - $140,000
Tier 3: $100,800 - $124,500
You can view which tier applies to where you plan to work here. A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.
Drata is on a mission to serve as the trust layer between great companies.
Drata is a trust management platform that uses AI-driven automation to modernize governance, risk, and compliance, helping thousands of businesses develop a more secure, proactive, and risk-aware organization to continuously maintain trust with customers.
We all recognize the importance of earning and keeping the trust of our customers when it comes to protecting their data. We know how burdensome achieving and maintaining a strong GRC posture can be with the rise in compliance regulations. It’s a manual, redundant, error-prone, and unscalable process - and it only grows more complex and expensive over time.
Our team of SaaS, security, compliance, and audit experts have built a better way - with automation
Employment at Drata is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.
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Trust, Automated. Drata automates your compliance journey from start to audit-read and beyond and provides support from the security and compliance experts who built it. The company is backed by ICONIQ Growth, Alkeon Capital, Salesforce Ventures, GGV Capital, Cowboy Ventures, Leaders Fund, Okta Ventures, SVCI, SV Angel, and many key industry leaders.
Why Work With Us
With a powerful mission, our people help to build a unique and diverse culture. Drata supports continued professional development, promotional paths and every opportunity to move fast and reach their full potential. Join our driven team and help build trust across the internet!
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Employees work remotely.
Flexible hours from the comfort of your home. Drata is a 100% remote environment. While we are a remote company, we have ways to connect and engage with our employees through team off-sites, virtual happy hours, and team challenges.
