Location: Hanoi, Vietnam
Employment Type: Full-time
On behalf of our client, we are hiring a Senior Marketing specialist to support their highly anticipated new game launch in Vietnam. Our client is a leading global online games developer and publisher, dedicated to creating immersive gaming experiences and building powerful global player communities.
Joining the team as a Senior Marketing, you will be responsible for driving the Go-To-Market (GTM) and marketing strategy for upcoming tactical shooter (FPS) blockbuster. In this role, you will design and execute end-to-end IMC campaigns from scratch, manage launching budgets, and build a massive, highly engaged player base for this premium title.
IMC Planning: Propose targets, develop, and implement end-to-end IMC plans/campaigns (including product launches) aligned with business priorities, brand positioning, and hardcore player needs.
IMC Execution: Manage the execution of the IMC mix, encompassing content marketing, copywriting, art direction, video production, and influencer activities across social media channels.
Campaign Management: Drive product awareness and user engagement while managing brand media channels to ensure all campaigns are delivered on time and within budget.
Marketing Analytics: Use data and analytics tools to set targets, measure campaign success, track performance, and apply key learnings to future campaigns.
Partnership Management: Build and maintain strategic relationships with third-party partners to support Garena’s marketing and publishing initiatives.
Job Requirements
Technical skills:
Minimum 4 years of experience with a proven track record in end-to-end IMC Marketing (Experience in product launching or driving User Acquisition is a big plus).
Deep understanding of midcore/hardcore games, with a strong preference for first-person shooters (FPS) or tactical shooters (e.g., Valorant, PUBG, CS2) and their player community behaviors.
Excellence in managing complex projects (critical paths, risk logs, asset QA) and aligning with cross-functional teams (Product, Creative, Legal).
Strong understanding of marketing performance metrics (e.g., Reach, SOV, ER, CTR, CVR, ROAS, and brand health tracking).
Nice-to-Have: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions.
Language: Good command of English (equivalent to IELTS 6.5 or above) to work with regional teams.
Education: Bachelor’s degree or equivalent practical experience.
Competitive salary package with performance bonuses based on campaign results.
Premium healthcare, wellness benefits, and annual leave.
Opportunity to manage one of the biggest marketing budgets and entertainment brands in Vietnam.
Dynamic, open, and world-class workspace with clear career progression.
Send your updated resume to [email protected]
For more details, contact:
Anh Vu (Anna) - Recruitment Consultant
Email: [email protected]
Phone/Zalo: +84 353 147 048
Skills Required
- Minimum 4 years of experience in end-to-end IMC Marketing
- Understanding of midcore/hardcore games and player behaviors
- Excellence in managing complex projects
- Strong understanding of marketing performance metrics
- Good command of English (IELTS 6.5 or above)
- Bachelor's degree or equivalent practical experience
What We Do
Sunbytes is a Dutch technology company with a delivery hub in Vietnam, specializing in digital transformation, cybersecurity, and HR solutions, helping clients worldwide transform, secure, and accelerate their businesses.
