The Senior Marketing Copywriter will own copy efforts and contribute to new concept ideation across paid channels, lifecycle marketing (email, SMS, push notifications), and landing pages. You’ll craft messaging that resonates and drives engagement, conversions, and retention. Partnering closely with marketing and design, you’ll help bring new ideas and campaigns to life. You’ll have opportunity to directly impact growth through compelling, performance-driven copy.
You’ll report to our VP, Growth Marketing and work closely with Marketing, Design, Analytics, Creative Strategy, and Product.
This role is full-time and based in NYC or SF (expectation to be in-person 3–4 days/week, with some remote flexibility). Our office is in Flatiron.
Key Responsibilities:- Own copywriting across paid channels, lifecycle marketing (email, SMS, push notifications), and landing pages, ensuring consistency in brand voice and messaging.
- Craft compelling messaging that captures attention, evokes emotion, and drives action.
- Collaborate with cross-functional partners to drive performance by testing, iterating, and optimizing copy.
- Leverage audience insights, platform trends, and creative best practices to inform and inspire new messaging approaches.
- Contribute in development of messaging frameworks, creative briefs, and content guidelines to scale high-quality copy across channels.
- Help shape and evolve the brand tone and voice across patient touchpoints.
- You have 5+ years of marketing copywriting experience, ideally in high-growth consumer startups and/or agencies.
- You have strong storytelling skills with the ability to simplify complex ideas and craft clear, concise, and persuasive copy.
- You have proven experience crafting high-performing copy across paid social, email, and landing pages. Experience writing copy for upper-funnel channels like TV, audio, and OOH is a plus.
- You have deep understanding of social media trends, audience behavior, and creative best practices across Meta, TikTok, and YouTube.
- You have a data-informed mindset, with ability to use data and insights to optimize copy and inspire new creative ideas.
- You are highly organized with the ability to manage multiple priorities and work in a fast-paced, collaborative environment.
Top Skills
What the Team is Saying
What We Do
Nourish is on a mission to improve people’s health by making it easy to eat well. More than half of Americans have a chronic condition related to what they eat, and poor nutrition is the number one driver of preventable death.
Nourish is addressing this healthcare crisis by helping people eat better, more easily, with our food as medicine platform. We connect people with a telehealth Registered Dietitian, food, and mobile app to improve their nutrition, all covered by health insurance. The Nourish mobile app provides a comprehensive approach to wellness through personalized visits with Registered Dietitians, medically-tailored meal delivery, health progress tracking, personalized content, meal logging, recipes / meal planning, AI chat, and more.
We launched two years ago and already have thousands of dietitians and hundreds of thousands of patients on the platform. Our patients span a wide range of nutrition-related conditions including diabetes, eating disorders, kidney disease, GI conditions, cancer, obesity / weight management, cardiovascular disease, and more. We are live in all 50 states.
We are growing quickly, have partnered with national health insurance companies and provider groups, and have raised over $44M from top-tier VCs including Index Ventures, Thrive Capital, Maverick Ventures, Y Combinator, and Box Group, amongst others. Our angel investors include world-class healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders from Olipop and Notion.
Why Work With Us
We’re paving the way for millions to live healthier, longer lives.
At Nourish, we believe everyone deserves to eat and live well. US healthcare is broken, and it's not going to fix itself. Join our team and help bring the future of healthcare to life.
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Nourish Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our team is a mix of both remote & local (in NYC). For NYC-based roles, we encourage people to come in to collaborate, have team lunches, and join fun happy hours but you to choose the setup that works best for you!
