Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.
More about our mission and what we offer.
Job DescriptionWHAT’S THE ROLE?
Millions of people will read your words.
Wise is looking for our first Senior Marketing Copywriter to join our newly set up full-stack Brand, Creative & Strategy team in Singapore. Wise has over 16 million customers, now it’s your turn to convert its next 16 million.
In this role, you’ll be the pencil on the ground in Asia, bringing a deep understanding of the market, its customers and how to reach, compel and convince them to choose Wise above all others. With your words, you’ll make them stop mid-coffee-sip to read more about Wise when they scoot to work and bridge the gap from awareness all the way to sign up.
Wise's amazing features help our customers in various ways, from money-saving to absolutely life-changing situations, and they’re not always obvious to the uninitiated. You’ll talk about things people really need, in a way where they’ll find it easy to listen.
Your words will need to educate with a bit of creative sparkle.
WHAT YOU’LL DO
Reporting to the Copy Lead in London, you’ll own copy in the APAC market including Japan, Singapore, Malaysia, Philippines, and India.
Write compelling, thumb-stopping copy for marketing campaigns that educate and inform customers and potential customers about Wise’s benefits and mission.
Your responsibilities will include:
• Working with strategy and design to craft copy as part of a dynamic creative engine that supplies our paid channels with new assets (static, motion, carousel, videos) at pace.
• Having your ear to the ground when it comes to advertising and how brands show up on platforms like LINE, WeChat, TikTok, Reddit, YouTube, and ATL channels — and you’ll have a strong point of view on what creative works best for each channel.
• Penning the words for ad hoc campaigns and experiments that drive customers to use Wise products more by crystallising new use cases.
• Owning and adapting the Wise Tone of Voice for these markets and channels in a way that resonates with the local audiences.
• Brainstorming angles, concepts, articulate pain points (while offering Wise as the solution) and write compelling marketing copy to convert more prospects on all of the above.
• Confidently presenting and selling in your ideas to different departments and stakeholders.
• Supporting Brand, Creative & Strategy in their mission to being the best partner to Marketing in the efforts to fuel Wise’s mission and get Wise into more pockets and onto more screens.
QualificationsABOUT YOU
We’re looking for a creative, talented writer who can explain — at times — complex concepts to people in engaging, interesting ways. Does that sound like you? Do apply. Do. That’s regardless of whether you have our ‘ideal’ qualifications and experience, which include:
•Excellent proficiency in written English and ideally Japanese (e.g. JLPT N1 and above)
•5+ years experience writing marketing copy for a medium-to-large-sized business, preferably tech, though not essential.
• A portfolio of writing samples that illustrates your wit, polish and intelligence (a Google doc would do) — leaning towards full funnel and paid marketing.
• A keen eye for what makes effective marketing and advertising — you’ll take inspiration from many different industries, and have a strong POV on what makes for great copywriting.
• You’ve worked closely in partnership with designers of all disciplines, riffing off each other’s ideas, deepening creative concepts and striving for the best answer to a brief — together.
• You’ve oodles of experience working with product marketers and managers before, and you’re confident in speaking their esoteric language(s).
• You have the resilience to handle requests from multiple teams, and you know how to build a process to manage them.
• You’re a keen collaborator with an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines.
• You have buckets of experience in articulating the ‘why’ behind your decisions — you’ll need to convince, to disagree confidently, and to take and give useful feedback
Additional InformationSalary: SGD 6,400 - 8.900 + RSUs
Portfolio: Please make sure to include your Writing Portfolio link as part of your resume OR attach the link under the "Message to the Hiring Team" segment as this will be reviewed as part of your application.
Lastly, please note that we are unable to provide visa support for this role.
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
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What We Do
Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.
Why Work With Us
We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.
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Wise Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.
