This role sits in our Marketing Technology function within the wider CMO team. It is a delivery-focused role, responsible for the development, management and implementation of marketing campaign. Using the Adobe Technology stack, you’ll support the creation of personalised, data-driven campaigns, as well as campaign analysis and evaluation across the Society.
You’ll work closely with the stakeholders to understand business needs and translate these into effective solutions, helping to embed best practice and drive continuous improvement. The role plays an important part in supporting the objectives of the Customer Insight Team and wider Society, ensuring marketing activity is both impactful and aligned to broader business goals.
Who Are We?
Not just another building society. Not just another job.
We're the fourth biggest building society in the UK and what makes us a bit different is that we're a mutual organisation. We don't have shareholders; we're owned by our members.
Our colleagues say Skipton's a great place to work, and you could be one of them, bringing with you new ideas on how we can keep customers at the heart of what we do.
Whatever your background, and whatever your goals, we'll help you take the next step towards a better future.
The team you will be joining, is the Marketing Technology team which has 2 Marketing Automation specialists, 1 Marketing Technology Lead, 1 Marketing Technology Change Lead and Marketing Technology Data Lead. This team is a delivery function for marketing, operational and other multi-channel communications whilst also are enablers for ensuring that our technology capabilities enable activity across the society. The role is for the Senior Marketing Automation Specialist. The role is a Fixed Term Contract of 12 months with 3 days a week in the office to allow for collaboration. The hours of work are 35 per week, Monday to Friday.
What’s In It For You?
Skipton values work/life balance and we are proud to support hybrid and flexible working, where possible. We have a newly refurbished head office which offers a vibrant and collaborative working space.
We have a range of other benefits available to you including
Annual discretionary bonus scheme.
25 days standard annual leave + bank holidays + rising 1 day per year of service to a maximum of 30 days.
Holiday trading scheme allowing the ability to buy and sell additional annual leave days.
Matching employer pension contribution (up to 10% per annum).
A commitment to training and development.
Private medical insurance for all our colleagues.
Salary Sacrifice Scheme for Hybrid/Electric Car.
Colleague Mortgage (conditions apply).
3 paid volunteering days per annum.
Diverse and inclusive colleague networks available for you to join including our Carers and Pride Alliance groups.
We care about your health and wellbeing – we provide a range of benefits that support this including cycle to work initiative and discounted gym membership.
What Will You Be Doing?
Making ownership of the management, development, and execution of complex marketing automation campaigns for both customers and prospects
Leveraging the Adobe technology stack to design and optimise campaign performance and automation processes
Collaborating with external partners and agencies to identify and implement improvements to campaign processes and workflows
Analysing and interpret customer data to provide actionable insights that inform campaign decisions
Sharing key findings and recommendations with stakeholders across the organisation to support effective decision making
Building strong relationships with internal stakeholders, ensuring clear communication and alignment on campaign objectives
Championing marketing best practices, ensuring all campaigns meet high standards of quality and effectiveness
What Do We Need From You?
We’re looking for someone who brings a balance of technical expertise, curiosity, and collaboration. You’ll be confident working with data and stakeholders and motivated to turn insight into meaningful action. You’ll have significant Adobe Campaign experience and be able to analyse business needs and turn them into effective, data-driven solutions.
You’ll need:
Adobe Campaign experience, with a good understanding of the wider Adobe Technology stack
strong analytical skills, including the ability to interpret data and provide clear insights and recommendations
Good working knowledge of SQL and experience using data analysis/reporting tools
Confident working with stakeholders to understand requirements and translate them into practical solutions
Understanding of data across financial services
Understanding of digital across business landscape
Skills Required
- Significant Adobe Campaign experience
- Good understanding of the wider Adobe Technology stack
- Strong analytical skills, able to interpret data and provide clear insights and recommendations
- Good working knowledge of SQL
- Experience using data analysis/reporting tools
- Confident working with stakeholders to understand requirements and translate into practical solutions
- Understanding of data across financial services
- Understanding of digital across the business landscape
What We Do
Not just another building society. Not just another job. Imagine how good it would feel to help someone choose the mortgage they’ll use to buy their first home. Or the account they’ll use to save for it. We’ve been helping people make big financial decisions since 1853. It’s why over a million customers trust us as a good place for their money, and why our colleagues say we’re a good place to work. The Bailey (our head office) The Bailey is the vibrant hub where you’ll find all our central functions. We’re always looking for new talent because we love hearing new ideas. You can choose from a variety of roles that range from marketing and IT, through to audit, risk, products, digital and more – or maybe you’ll join our lively contact centre team. We’re based in Skipton, just a short train ride from Bradford and Leeds, we’re a stone’s throw from the A65 and have some cracking views of the Yorkshire Dales. Our network of UK branches Our branch colleagues are the face of Skipton Building Society. They’re relationship-builders, team workers, great talkers and they’re brilliant at listening too. Everything they do is designed to help customers make the best financial decisions, whether that’s choosing the right kind of savings account or having a full financial review. The Skipton culture Happy colleagues mean happy customers. So, when we recruit, we don’t just think about what’s in it for us, we think about what’s in it for you. It’s one of the reasons we’ve been recognised as one of The Times Best Companies to Work for the last 6 years. Mind, body and spirit With our colleagues’ support, we’ve created a culture that promotes diversity and inclusion. We understand the rich diversity in our Society, and how harnessing that diversity through effective inclusive practice has profound benefits for individuals, teams and the Society it self. This includes a progressive approach to personal well-being.
