Alfa Laval Energy Division Marketing is looking for Marketing Automation Lead
Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140yearold startup culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.
About the job
Marketing Automation (MA) is a key driver of growth for the Energy Division. We are building a centralized automation capability that operates as both an internal agency and a center of excellence—leading the divisional MA strategy, , and programs while partnering with the wider organization - enabling sales companies to execute locally with speed and confidence.
In this role, you will own the energy division marketing automation strategy and programs end-to-end. You will design scalable journeys, ensure strong data, consent, and scoring governance, and lead cross-functional delivery. You will also establish a structured experimentation and reporting framework to inform leadership decisions. Ultimately, you will build the energy division marketing automation engine that improves relevance, conversion, and revenue—while equipping business units and sales companies with templates, and coaching needed to execute effectively.
Priority areas & responsibilities for this role include:
1. Lifecycle Architecture & Journey Design
- Define Marketing Automation frameworks across personas, products, industries and stages; design end-to-end journeys, maintain global modules, governance, and localization toolkits
2. Data& Scoring Governance
- Develop lead/account scoring, optimize performance, tracking, and tagging standards
- Ensure GDPR compliance and governance
3. Program Execution & Operations
- Build and optimize automated MA journeys with supporting content across channels
- Manage always-on-lifecycle programs and ensure accurate tracking
4. Integrations & Personalization
- Integrate marketing automation priorities with Web, CRM, product, events, and other relevant channels
- Collaborate on templates, audience sync, and personalization
5. Experimentation & Optimization
- Lead structured testing across messaging, offers, cadence, and channels, maintaining a knowledge base to scale successes
6. Enablement & Scaling
- Develop playbooks, templates, training, and readiness assessments
- Manage central assets and localization workflows
This position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence
Who You Are
You are a marketing technologist with hands-on marketing automation experience. You set high standards while enabling colleagues to scale marketing automation effectively. Skilled at influencing cross-functional stakeholders, you orchestrate platforms, funnels, analytics, sales/CRM. Driven by a passion for measurable marketing outcomes, you consistently ensure that marketing delivers tangible results.
What you know
Master’s/Bachelor’s in Marketing, Information Systems, Data/Analytics, or similar.
3+ years hands-on in B2B or B2C marketing automation; Agency or Center of Excellence background required
Expertise in one or more marketing automation platforms (e.g., Marketo preferred, HubSpot, Salesforce )
Practical knowledge of deliverability, privacy (GDPR), and data hygiene
Evidence of journey architectures you’ve designed, scoring models you’ve tuned
Excellent English skills both written and spoken
What’s in It for You?
Lead a mission critical growth engine at the heart of a global industrial business. You’ll set the standard for how marketing automation is done, shape the platform and practices division wide, and see your work reflected directly in pipeline, revenue, and customer value.
Assessment practicalities
We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.
For more information, please contact:
Oliver Hellberg, Head of Marketing & Commercial Excellence, Energy Division, [email protected]
Tanja Sukaj Talent Acquisition Partner, [email protected]
For union information, please contact:
Monica Anderberg, Unionen, at [email protected]
Johan Ranhög, Akademikerna at Johan.Ranhö[email protected]
Stefan Sandell, Ledarna at [email protected]
We review applications continually, so please send yours no later than 30th of April 2026. If the right candidate appears, the ad will be closed earlier. Applications sent directly via email will be disregarded without notice due to General Data Protection Regulation (GDPR).
Alfa Laval Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Alfa Laval and has not been reviewed or approved by Alfa Laval.
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Retirement Support — 401(k) support is described as generous in U.S. postings, and the retirement plan is a notable strength alongside core coverage.
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Healthcare Strength — Medical, dental, and vision coverage are core parts of the package, and health insurance is often described positively in U.S. materials.
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Leave & Time Off Breadth — PTO and paid holidays are standard, with options like purchasing additional PTO expanding flexibility for some roles.
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What We Do
Pioneering positive impact! Our pioneering 140-year-old start-up culture is built on the idea that partnership is the key to solving complex problems and unlocking the full potential of resources. So we collaborate closely with our partners, customers, and thought leaders to create game-changing solutions that challenge conventional thinking on quality, efficiency, and innovation. United by a shared commitment to creating positive impact we’re reshaping vital industries, like energy, food, water, and shipping, to optimize efficiency, reduce emissions, and increase yields. Together, we’re building business success, elevating the quality of life across society, and driving progress towards a more sustainable world. Alfa Laval is a leading global provider of first-rate heat transfer, separation, fluid handling products separation, and fluid handling products. With these as its base, Alfa Laval aims to help enhance the productivity and competitiveness of its customers in various industries throughout the world. We define their challenges and deliver sustainable products and solutions that meet their requirements – in energy, the environment, food, and the marine industry. Alfa Laval today has customers in some 100 countries, employs more than 21,300 people, and annual sales were SEK 63.6 billion (5.5 BEUR) in 2023. The company is listed on Nasdaq Stockholm. Alfa Laval contributes to 15 of the 17 UN Sustainable Development Goals. Our solutions make a difference in daily life. You can learn more on our website about how our products work, and how they are used in industries worldwide. We welcome your engagement, comments and questions - our guidelines and moderation policy for Alfa Laval channels on social media can be found here: https://www.alfalaval.com/legal/community-guidelines/ Personal data will be handled in accordance with the Alfa Laval Privacy Policy. https://www.alfalaval.com/privacy
