Senior Marketing Associate

Posted 15 Days Ago
Be an Early Applicant
Brooklyn, NY
In-Office
70K-80K Annually
Mid level
Legal Tech
The Role
The Senior Marketing Associate will manage marketing projects, optimize performance through analytics, and provide data-driven insights using various technologies.
Summary Generated by Built In

At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.

Summary

We are seeking a highly analytical and detail-oriented Senior Marketing Associate to join our fast-paced and collaborative marketing team. This role plays a critical part in optimizing marketing performance through data-driven insights, process excellence, and cross-functional coordination. The ideal candidate is passionate about marketing analytics, attribution modeling, and operational efficiency, and thrives in a dynamic, results-oriented environment.


Key Responsibilities

Process & Project Management

  • Lead and support cross-functional marketing projects, ensuring timely execution and alignment with strategic goals.
  • Document and continuously improve marketing operations workflows, including campaign setup, lead management, and reporting processes.
  • Coordinate with internal stakeholders to ensure seamless execution of marketing initiatives and data integrity across platforms.

Research & Insights

  • Design, deploy, and analyze brand trackers and market surveys to uncover strategic insights and inform marketing decisions.
  • Develop and maintain dashboards and reports to monitor key marketing KPIs and market performance
  • Translate complex data into actionable insights and recommendations for marketing strategy.

Marketing Technology, Analytics & Attribution

  • Leverage a suite of tools—including Salesforce, Zapier, Apollo, Power BI, and Sisense Cloud Data—to manage marketing data, automate workflows, and support campaign execution.
  • Maintain deep expertise in Salesforce custom objects (e.g., intake, client, MTI) to ensure accurate campaign tracking, lead attribution, and data integrity.
  • Manage and optimize multitouch attribution models to evaluate marketing performance across channels and customer touchpoints.
  • Conduct web analytics using platforms such as Google Analytics 4 (GA4) or equivalent to monitor user behavior, traffic sources, and conversion paths.
  • Collaborate with media and operation to ensure consistent tracking and measurement.
 

Qualifications

  • 2+ years of experience in marketing operations, analytics, or a related field.
  • Strong proficiency in Salesforce, and campaign tracking.
  • Hands-on experience with web analytics platforms and multitouch attribution tools.
  • Advanced skills in Excel and Google Sheets; familiarity with Zapier, Apollo, Sisense cloud data and PowerBI is a plus.
  • Excellent organizational and project management skills, with the ability to manage multiple priorities and stakeholders.
  • Strong analytical mindset and attention to detail.
  • Effective communicator with a collaborative approach to problem-solving.

#LI-GM1

Salary Range
$70,000$80,000 USD

Benefits

Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff.  For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan,  paid time off and paid holidays.

Equal Opportunity Statement

Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

E-Verify

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.   

Privacy Policy

Here is a link to Morgan & Morgan's privacy policy.

Top Skills

Apollo
Excel
Google Analytics 4
Google Sheets
Power BI
Salesforce
Sisense Cloud Data
Zapier
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The Company
HQ: Boston, Massachusetts
4,002 Employees
Year Founded: 1988

What We Do

John Morgan became a lawyer with a simple mission: To fight for the people, and not the powerful. After experiencing firsthand the perils of choosing the wrong lawyer and representation after his brother Tim was paralyzed, he dedicated his life to helping people so that no one should ever have to go through what his family endured.

Tim was just a teenager when he was working as a lifeguard at Disney World when he suffered a spinal injury that left him confined to a wheelchair for the rest of his life. The Morgans made a life altering decision and they hired the wrong lawyer, who was by no means qualified to take on such a large corporation and their army of lawyers. As a result, Tim never got the compensation he deserved.

This experience left John outraged and determined to level the playing field for all people who, like his brother Tim, were injured or mistreated by big and powerful corporations. John decided to become a lawyer, and the rest is history.

Since 1988, Morgan & Morgan has been fighting for the people. Every client who walks through our doors is treated the same way John wished his family would have been treated all those years ago. No one, no matter who they are, or where they’re from, should ever feel powerless when fighting for the justice and compensation they deserve.

With $20 Billion dollars recovered for our clients, offices across 50 states + Washington D.C. and an army of over 1,000 attorneys - we are everywhere for everyone.

All law firms are not the same. There’s only one Morgan & Morgan.

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