Senior Marketing Associate, Brand

Posted Yesterday
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Sydney, New South Wales, AUS
In-Office
Senior level
eCommerce • Fintech • Payments • Software • Financial Services
We provide trusted digital financial services to our customers and recipients in over 170 countries across the globe.
The Role
As a Senior Marketing Associate, you will lead local marketing efforts in APAC, managing campaigns and collaborating with teams to enhance brand awareness and community engagement.
Summary Generated by Built In

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.
We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the role

As Sr Marketing Associate for APAC, you will support the Senior Regional Marketing Manager in leading local marketing activity for Remitly, contributing to the strategy and owning the day-to-day implementation across the market. You will support the launch and scaling of Remitly into new markets, executing marketing programmes that build awareness, trust, and consideration among key diaspora and expat audiences. You'll work closely with regional and global stakeholders, as well as agency partners, to deliver high impact, culturally relevant campaigns that drive growth in line with business objectives.

You will:

  • Support the Senior Regional Marketing Manager in shaping and executing Remitly's marketing strategy for APAC, working cross-functionally with Business Management, Creative, Legal, and Media teams to develop marketing plans, agency briefs, and creative executions that resonate with key diaspora and expat audiences

  • Build creative briefs and partner with our in-house creative team to develop and deliver assets across campaigns and marketing channels, ensuring work is on-brief, on-brand, and fit for purpose across formats

  • Lead integrated full-funnel campaign planning across channels including OOH, digital, paid social, radio, and sponsorships — managing the end-to-end process from briefing and media planning through to budget management and activation, partnering closely with agencies and our in-house performance and digital marketing teams

  • Bring strong knowledge of the local media and agency landscape to inform channel planning and partner selection

  • Support the build and scaling of Remitly's community marketing programme in APAC, identifying relevant partnerships, ambassador strategies, grassroots activations, and audience entry points 

  • Manage influencer, creator and Community Builder programmes in partnership with local agencies, overseeing briefs, content delivery, and performance reporting to ensure authentic representation of Remitly across key communities 

  • Own end-to-end delivery of marketing workstreams across multiple campaigns and partners simultaneously, ensuring on-time, on-brief, on-budget execution

  • Track and report on brand and marketing performance metrics in close partnership with analytics and consumer insights teams

  • Support the management and optimisation of marketing budgets, ensuring activity is delivered on budget and spend is accurately tracked

  • Leverage AI tools to optimise marketing output and embed into day-to-day ways of working, supporting faster and smarter execution across all work streams

You will have:

  • 6+ years of marketing experience in APAC , with a strong understanding of the local media, agency, and publisher landscape

  • Proven campaign planning skills across both traditional media (OOH, radio, sponsorships) and digital channels, with the ability to manage integrated plans from brief to reporting

  • Strong project management capability — organised, detail-oriented, and comfortable managing multiple workstreams and stakeholders simultaneously

  • Experience supporting community marketing and ambassador programmes, with an understanding of how to build relevance among diaspora and migrant audiences

  • Hands-on experience with influencer and creator partnerships, and comfort planning and attending community events

  • Comfort operating as the primary in-market marketing lead, collaborating closely with regional and global teams across multiple time zones

  • Experience in fintech, payments, or similarly regulated categories (a bonus, not essential)

  • Fluent in English; additional languages a bonus, but not essential

Our Benefits:
  • Medical, Dental & Vision Insurance

  • Life Insurance

  • Mental Health & Family Forming benefits

  • Learning & development benefits

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

  • 6+ years of marketing experience in APAC
  • Proven campaign planning skills across traditional and digital media
  • Strong project management capability
  • Experience supporting community marketing and ambassador programmes
  • Hands-on experience with influencer and creator partnerships
  • Comfort operating as the primary in-market marketing lead
  • Experience in fintech or similarly regulated categories
  • Fluent in English; additional languages a bonus

What the Team is Saying

Luz
Colleen
David

Remitly Compensation & Benefits Highlights

How does Remitly ensure its pay and bonus plans are competitive?

Remitly ensures competitive compensation through a combination of performance-driven rewards, strong benchmarking practices and a focus on aligning pay with both market standards and employee impact. The company emphasizes rewarding excellence and ownership—core elements of its culture—by recognizing employees who deliver meaningful results and contribute to customer outcomes.

Compensation is supported by structured performance and development processes, where employees receive ongoing feedback, coaching and evaluation tied to both individual contributions and broader business impact. This approach helps ensure that rewards—including salary growth and incentives—are aligned with performance, growth and company success.

Remitly also reinforces fairness and transparency through its values-driven culture, which emphasizes integrity, data-driven decision-making and continuous improvement. These principles guide how compensation decisions are made, helping ensure consistency and alignment with both internal standards and external market expectations.

Additionally, the company’s rapid growth and expansion into new products and markets create opportunities for employees to increase their scope, impact and earning potential over time. As Remitly scales its platform and innovates across financial services, compensation evolves alongside business performance and employee contributions. 

Employee Perspective

“I’ve since applied this by coaching my team to not just hit metrics but to understand why each number matters — how it reflects customer experience and operational efficiency.”

— Charlaine M., Team Manager, Customer Protection

At-a-Glance

  • Compensation approach: Performance-based, values-driven, aligned with impact
  • Reward structure: Salary growth and incentives tied to performance, ownership and results
  • Decision framework: Data-driven, integrity-focused, aligned with company values
  • Growth opportunity: Expanding platform and global scale create upward earning potential

External Signals

  • Employee satisfaction: ~85/100 culture score (A+) based on 7,333 ratings, indicating strong overall employee experience
  • Recognition: 12 Comparably awards across 2025–2026, including Best Company Compensation, Best Company Perks & Benefits and Best Company Outlook
  • Employee sentiment: Thousands of employee ratings reflect high satisfaction with workplace experience and rewards

Remitly Insights

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The Company
HQ: Seattle, WA
2,800 Employees
Year Founded: 2011

What We Do

Since 2011, Remitly has been tirelessly delivering on our promises to our customers sending their hard earned money home. Today, we are incredibly proud to have served millions of customers globally. We strive daily to meet our promise to our customers by building peace of mind into everything we do. Join over 2,700 employees across 10 offices who are growing their careers while having a positive impact on people globally.

Why Work With Us

We are united through our vision to transform lives with trusted financial services that transcend borders. We accomplish our vision by relentlessly focusing on culture via our cultural values. That starts with putting customers at the center of everything we do, and includes investing in the growth & development of our team.

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Remitly Teams

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About our Teams

Remitly Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our best work begins in moments when ideas spark, when we are deeply connected, and when we’re moving fast to solve challenging customer problems. These moments shape our culture. Our guidance is to committing to 3 days a week in the office.

Typical time on-site: 3 days a week
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