Senior Marketing and Communications Manager – North America
About Vanderlande
Vanderlande is a global leader in logistics process automation, specializing in automated material handling systems for airports and parcel operations. Our innovative solutions help move millions of parcels and pieces of luggage around the world every day. With a strong focus on technology, collaboration, and continuous improvement, we are committed to delivering reliable solutions for our customers while providing meaningful career opportunities for our employees.
Position Summary
As Marketing & Communications Manager North America, you are responsible for the hands-on execution of marketing and communications activities across the region, aligned with the global MarCom strategy.
You play a key role in strengthening brand awareness, market visibility, and commercial impact in one of our key growth regions.
Based in Marrietta, and closely connected to our office in Dallas, you are the first dedicated MarCom professional in the region. You act as the local ambassador and support our new customer experience centre. You are fully connected to the central Marketing & Communications team in Veghel (NL) and report directly to the Director Marketing & Communications.
What you will do
- Execute regional marketing and communications activities, with a strong focus on content creation, localisation, and messaging
- Translate global marketing strategy into relevant, market-focused materials for North America
- With the team in Veghel, define and develop Account-Based Marketing (ABM) personas tailored to the North American market
- Support and activate campaigns through content development and messaging
- Create engaging marketing content.
- Support internal communications, including town halls and local communication channels
- Organise and support customer events, meetings, and innovation/experience centre activities
- Collaborate with regional Sales teams and global MarCom colleagues
- Manage external agencies (e.g. video, design, PR) and build a strong regional network
- Identify opportunities to strengthen brand visibility and support commercial growth
Qualifications / requirements
- 10+ years of experience in marketing and communications, with a strong focus on content and execution
- Bachelor’s or master’s degree in marketing, Communications or a related field
- Experience in an international B2B environment, preferably within global organisations and European companies
- Strong storytelling and content creation skills
- Ability to work independently in a regional, stand-alone role
- Experience working in a matrix organisation with multiple stakeholders
- Capability to build and lead a Marketing & Communications team in the region over time
- A proactive, hands-on and solution-oriented mindset
- Familiarity with modern MarCom tools, software and openness to using AI in your work
What makes this role unique
- Our MarCom professional in North America will create a strong Marketing and Communication expertise for Vanderlande in North America, its leadership and the (global) organization
- You work at the intersection of global strategy and regional execution
- You collaborate with international teams while shaping the regional approach
- You contribute to growth in the North American market
Additional information
- Location: Marrietta, USA
- Willing to travel within North America and to the Netherlands (Veghel)
- Occasional travel to other regions when relevant
Skills Required
- 10+ years of experience in marketing and communications
- Bachelor's or master's degree in marketing, Communications or a related field
- Experience in an international B2B environment
- Strong storytelling and content creation skills
- Ability to work independently in a regional, stand-alone role
- Experience working in a matrix organisation
- Capability to build and lead a Marketing & Communications team
- A proactive, hands-on and solution-oriented mindset
- Familiarity with modern MarCom tools and software
Vanderlande Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanderlande and has not been reviewed or approved by Vanderlande.
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Healthcare Strength — Health coverage is described as comprehensive, with day‑one eligibility in many U.S. roles and employer‑paid protections that reduce out‑of‑pocket exposure. Feedback suggests medical, dental, and vision are a clear strength.
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Retirement Support — Retirement offerings include a 401(k) with company match and immediate vesting in the U.S. Feedback suggests this forms a solid pillar of the total rewards package.
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Leave & Time Off Breadth — Paid time off, sick leave, and paid holidays are characterized as generous relative to peers. Compressed workweek options in some roles further support time away and recovery.
Vanderlande Insights
What We Do
Vanderlande is the global market leader for future-proof logistic process automation at airports. The company is also a leading supplier of process automation solutions for warehouses and in the parcel market. Vanderlande’s baggage handling systems are capable of moving over 4 billion pieces of baggage around the world per year. Its systems are active in more than 600 airports including 12 of the world’s top 20. More than 52 million parcels are sorted by its systems every day, which have been installed for the world’s leading parcel companies. In addition, many of the largest global e-commerce players and retailers have confidence in Vanderlande’s efficient and reliable solutions. The company focuses on the optimisation of its customers’ business processes and competitive positions. Through close cooperation, it strives for the improvement of their operational activities and the expansion of their logistical achievements. Vanderlande’s extensive portfolio of integrated solutions – innovative systems, intelligent software and life-cycle services – results in the realisation of fast, reliable and efficient automation technology. Established in 1949, Vanderlande has more than 7,500 employees, all committed to moving its customers’ businesses forward at diverse locations on every continent. With a consistently increasing turnover of 1.8 billion euros, it has established a global reputation over the past seven decades as a highly reliable partner for future-proof logistic process automation. Vanderlande was acquired in 2017 by Toyota Industries Corporation, which will help it to continue its sustainable profitable growth. The two companies have a strong strategic match, and the synergies include cross-selling, product innovations, and research and development.
