Senior Marketing Analytics Analyst

Posted 27 Days Ago
Little Rock, AR, USA
In-Office
Senior level
Other • Social Impact • Telehealth
The Role
Analyzes business, market, competitive, and environmental data to support hospital-wide planning, strategic development, service-line planning, marketing, public relations, and business proposals. Coordinates planning projects, develops business objectives, maintains relationships with organizational leaders, designs databases and decision-support reports, and communicates research findings and competitive intelligence.
Summary Generated by Built In

ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.

CURRENT EMPLOYEES: Please apply via the internal career site by logging into your Workday Account (https://www.myworkday.com/archildrens/)and search the "Find Jobs" report.

Work Shift:

Day Shift

Time Type:

Full time

Department:

CC017790 Marketing/Communications Administration

Summary:Monday to Friday, full-time — Hybrid (Must reside in Arkansas)

Additional Information:

Provides consultation, interpretation and analysis of data related to business development, service-line planning, public relations, marketing, program proposals and other initiatives as directed. Assumes responsibility for information management systems utilized in planning and strategic development activities. Is responsible for monitoring, understanding and communication in relationship to external environmental trends that may impact the organization. Responsible for hospital-wide planning and strategic development related activities.

The ideal candidate:

  • Is highly analytical and curious, with a passion for uncovering the “why” behind the data

  • Has experience connecting and analyzing multiple internal and external data sources

  • Has strong data cleaning, manipulation, validation, and quality assessment skills

  • Has intermediate proficiency in SQL and statistical analysis

  • Has experience building reports, dashboards, and data visualizations

  • Is proficient with tools such as Excel, Power BI, Tableau, Google Analytics, or similar platforms

  • Understands marketing analytics, campaign performance, ROI, attribution, and channel effectiveness

  • Can translate complex data into clear, actionable insights and recommendations

  • Has strong communication and presentation skills, particularly with non-technical stakeholders

  • Is self-directed and proactive, with the ability to independently research, learn, solve problems, and connect insights to broader business and marketing objectives

Required Education:High school diploma or GED or equivalent

Recommended Education:Bachelor's degree in a related field of study.

Required Work Experience:High School Diploma/GED and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED.

Recommended Work Experience:

Required Certifications:

Recommended Certifications:

Description

1. Plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities.
2. Develops and maintains relationships with departmental and unit managers and leadership in regards to planning and strategic direction.
3. Conducts research and develops related business objectives. Provides data for use in market analysis and planning. Develops expressions of findings related to research.
4. Works with leadership and departments to design databases and reports for decision support.
5. Performs competitive intelligence gathering, analysis and provides responsive reporting.. 

  

Skills Required

  • High school diploma, GED, or equivalent
  • Two years of relevant experience with a high school diploma or GED
  • Four years of experience in lieu of a diploma or GED
  • Bachelor's degree in a related field

Arkansas Children's Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Arkansas Children's and has not been reviewed or approved by Arkansas Children's.

  • Affordable Benefits — Benefits are described as helping offset salaries that some consider average for the local market, with health coverage and PTO frequently highlighted as positives.
  • Retirement Support — Retirement savings with an immediate employer match is emphasized, including a 50% match on the first 10% of contributions for eligible employees.
  • Healthcare Strength — Multiple health plan options, including PPO and HDHP through BlueAdvantage, are outlined with day-one eligibility and structured coverage.

Arkansas Children's Insights

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The Company
HQ: Little Rock, AR
5,105 Employees

What We Do

Arkansas Children's, Inc. is the only healthcare system in Arkansas solely dedicated to caring for children. The organization includes two hospitals, a research institute, and a non-profit foundation. It provides specialized pediatric care, including a Level 1 Trauma Center and neonatal intensive care, with a mission to champion children by making them better today and healthier tomorrow through comprehensive medical services and outreach programs.

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