Senior Marketing Analyst

Cigna Healthcare is seeking to hire a Sr Marketing Analyst to lead the marketing, reporting into Head of Channel marketing (MEA), this role will be accountable for driving marketing plans for Africa  

Key Responsibilities

• Development and execution of the marketing plan for the Africa region in line with the business objectives.
• Responsible for the overall marketing calendar for Africa
• Partner with the commercial team to define marketing objectives and priorities
• Working closely with regional marketing specialists to deploy marketing and communication projects
• Planning, project management and end-to-end execution of events across Africa
• Lead the execution of marketing campaigns and collateral development, leveraging internal expertise and driving collaboration.
• Build strategic relationships and partner with vendors and agencies to implement and deliver marketing projects
• Identify and assess sponsorship opportunities followed by developing and executing on-ground sponsorship activation plans.
• Work closely with various internal stakeholders to provide the marketing support required to deliver objectives.
• Prepare reports and metrics for measuring program and event success and identifying opportunities.
• Working with local business partners to build programs and campaigns that deliver mutual business benefits.
• Present plans and final deliverables to internal and external teams, and communicate with stakeholders about marketing programs, strategies, and budgets.

Key Skills

• Minimum 5 years of experience in marketing, insurance experience is a plus
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Excellent written and verbal communication skills. French and Portuguese is a plus
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.