At Truckstop, we have transformed the entire freight-moving lifecycle with our SaaS solutions. From freight matching to payments and everything in between, we are the trusted partner for carriers, brokers, and shippers alike. We lead this industry forward with our One Team mindset committing to principles such as assume positive intent, have each other’s back, and be your authentic self. Our drive for greatness produces high expectations, yet our regard for humans is even higher. Join a team of brilliant minds and generous hearts who care deeply about other's success.
Position Summary:
The Senior Marketing Analyst will primarily support our Customer Marketing team. This role will be the owner of all reporting and analytics related to the marketing efforts of our Customer Marketing team. This includes, but is not limited to: Customer Upsells, Loyalty and Churn, TAM analysis, and Campaign ROI.
Essential Job Functions:
- Provide regular updates, identify trends, analyze results, and make actionable recommendations to Customer Marketing KPIs
- Work closely with the Product Marketing team to define their key success indicators and develop a process for measuring and reporting said indicators
- Create efficient processes for data collection, organization and storage required to produce requested data insights and reporting in a timely manner
- Develop processes for reporting, tracking, and measuring the success of marketing-led churn initiatives
- Analyze customer marketing campaign results (open/click rates, engagement, sales) from various channels including, email, in-app messaging, retargeting and provide team members with detailed insights on the campaigns usage, retention, and/or revenue generating impact (upsell/cross-sell).
- Evaluate and analyze customer marketing campaigns to measure both direct and indirect impacts, providing actionable insights to help teams optimize strategies and understand campaign effectiveness on customer engagement, retention, and ROI.
- On occasion, may provide support to the product marketing team to analyze and measure revenue impacts of new feature releases.
- Execute A/B tests of key marketing initiatives and campaigns to drive continuous improvement
- Drive enhancements in marketing effectiveness, resource efficiency and reporting capabilities, via integrated data flows, templates, and automated processes
- Other duties as assigned
Position Requirements:
- Bachelor’s degree in marketing or related field or equivalent professional experience
- 4+ years of previous analyst experience
- Expert-level Excel user
- Previous experience with Domo, Tableau, Microsoft BI, or similar a plus
- Previous Salesforce experience a plus
- Previous experience with Pardot, Marketing Cloud, Marketo, or HubSpot a plus
- Strong organizational skills with the ability to manage and prioritize multiple activities/initiatives and meet deadlines
- Ability to work as part of a team as well as work independently
- Strong skills in effectively communicating with all levels of management and staff
- Keen attention to detail and strong analytical skills
At Truckstop we are dedicated to creating a workplace that is equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for a yearly bonus. Final salary is based on a number of factors including market location, job-related knowledge, education/training, certifications, key skills, experience, internal peer equity as well as business considerations.
The anticipated base pay range for this position is :
$89,000—$105,000 USD
The above description covers the most significant duties performed but does not include other related occasional work that may be assigned or is completed by the employee.
Truckstop provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Truckstop participates in the E-Verify program. Learn more about the E-Verify program here: https://www.e-verify.gov/
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Top Skills
What We Do
At Truckstop, our One-Team mindset has transformed big dreams into epic success. We commit to principles such as assume positive intent, have each other’s back, and be your authentic self. This results in a feeling of connectedness, so no one feels isolated in a remote work world. Together, we build technology that determines the future of freight.
Partners make the impact.
We call our employees partners because we are interdependent upon each other to achieve greatness. From day one, we empower our partners with the freedom to innovate, take smart risks, and voice bold ideas. This autonomy allows our partners to think big and make an impact.
Imagine greatness and own it.
Imagine a place where you are equipped to drive your career – where exploration is encouraged, and opportunities present themselves to the curious. This is Truckstop.com. Our TLC (Truckstop Learning Center) and AI Talent Marketplace are examples of tools that help our partners develop new and critical skills. We are committed to empowering our partners to own their greatness.
Flexibility to help you balance.
We encourage our partners to embrace the richness of North America like the trucker who drives its highways. Whether seaside, countryside, or citified, wherever our partners draw inspiration from is where we want them to be. If it’s in an office or working from home, we set them up with the resources they need to excel.
The best of two worlds.
After 25 years of steady growth and profitability, Truckstop.com caught the eye of tech investor ICONIQ Capital. They saw how our breakthrough SaaS solutions impact an $800 billion industry. Our partners enjoy the stability of historical success yet are primed for exponential growth.
Why Work With Us
We are creating a culture of brilliant minds and generous hearts who care deeply about other's success. Our drive for greatness produces high expectations, yet our regard for humans is even higher.
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