Senior Analyst, Marketing Science & Analytics

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same. .
The Role
The Growth Marketing Analytics team at Square is responsible for empowering decision making through the use of data and analytics by providing measurement strategies, reporting, and actionable insights to act upon. As a senior performance marketing analyst within the Growth Marketing Analytics organization, you will analyze performance marketing results, develop and socialize insights, and promote experimentation to identify growth opportunities. You will be the liaison between the performance marketing team and the analytics team to ensure we have proper measurement in place for all marketing spend. You will work closely with numerous stakeholder teams, including Marketing, Data Engineering, or Product Marketing to develop and maintain key measurement solutions. You will be eligible for remote employment.
You Will

• Analyze and optimize our marketing investment across performance marketing channels
• Develop campaign insights to evaluate marketing effectiveness and inform optimization and future go-to-market strategies and decisions
• Keep a pulse on the latest measurement methodologies to measure efficacy of spend across all marketing channels
• Work with channel and product marketing teams to establish campaign goals and develop cross-channel measurement plans to ensure results are measurable
• Work with our analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place before campaign execution
• Provide regular reports on marketing performance, ensuring consistency accuracy with relevant insights

You Have

• 5+ years of related experience evaluating marketing campaign effectiveness and performance analytics
• Experience working for an agency or marketing department with an understanding of marketing strategy
• Experience working with marketing measurement tools, including multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing
• Expertise in marketing concepts and appropriate measurement capabilities across online and offline channels
• Excellent written and verbal communication / presentation skills -- particularly when explaining technical matters to less technical partners and vice versa
• Familiarity with marketing automation and optimization platforms
• Experience maintaining complex spreadsheets, SQL, Python, and data visualization tools like Looker or Tableau

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$135,200 - $202,800 USD
Zone B:
$125,800 - $188,600 USD
Zone C:
$119,000 - $178,400 USD
Zone D:
$108,200 - $162,200 USD
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.