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Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision.
Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together.
The Senior Marketing Analyst will report to Senior Manager, Analytics.
As the Senior Marketing Analyst, you will:
- Partner closely with marketing channel managers to measure, grow, and optimize their channels, owning performance analysis that gives clear visibility into key business and marketing metrics.
- Design and run experiments, including incrementality tests, that deliver learnings quickly and scalably, and turn the results into campaign optimization opportunities.
- Apply and advance measurement and attribution approaches (MMM, MTA, incrementality) with confidence, and translate the findings into clear recommendations for marketing leaders.
- Build scalable reporting pipelines and data foundations in partnership with Analytics Engineering, extracting and organizing data from sources like the data warehouse, prospect lists, and site traffic databases into usable, well-modeled form (dbt models, semantic layers).
- Serve as the go-to data expert for marketing partners, using critical thinking and creativity to surface opportunities for campaign optimization and process improvement, and facilitating data-informed decisions.
About You:
- You bring 5+ years of experience in marketing or growth analytics, with a track record of owning analyses that drive measurable impact and clear business outcomes.
- You have strong business acumen, are intellectually curious, and are motivated to solve difficult marketing problems in a highly regulated space.
- You have solid experience assessing performance and opportunities across Paid, Lifecycle, Direct Mail, and Partnership channels, and understand how they work together to drive growth.
- You are fluent in marketing measurement, including attribution methodologies, incrementally testing, funnel analysis, and ROI modeling.
- You have advanced SQL skills and experience using Python or R for exploratory analysis, modeling, or experimentation.
- You have hands-on experience with dbt, Snowflake, and Looker (or comparable tools), including designing data models and semantic layers.
- You care about data quality and have experience improving data reliability, definitions, and analytics infrastructure.
- You translate complex analyses into clear, actionable insights and are comfortable influencing stakeholders.
Even Better:
- Experience working in the financial services industry
- Experience working closely with data platform teams to improve marketing data models and tracking.
- Familiarity with martech platforms and tools (ESPs, CDPs, etc.) and their data ecosystems.
- Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy.
Where:
- This role will be remote in the US.
Compensation:
A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.
Salary Range: $134k - $167k USD. Employees are also eligible for an annual performance-based bonus and equity.
#LI- SM
Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:
- Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary to anywhere in the world
- Competitive days of annual PTO
- Competitive parental leave
What Makes an Earnie:
At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other:
- Every Second Counts: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
- Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and resilience.
- Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work that they do. What’s good enough today won’t be good enough tomorrow. Excellence isn’t a destination; it’s a mindset of continuous improvement.
- Lead Together: Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team.
- Don’t Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.
Skills Required
- 5+ years of experience in marketing or growth analytics
- Track record of owning analyses that drive measurable impact and clear business outcomes
- Strong business acumen and ability to solve complex marketing problems
- Experience assessing performance across Paid, Lifecycle, Direct Mail, and Partnership channels
- Experience with marketing measurement, attribution methodologies, incrementality testing, funnel analysis, and ROI modeling
- Advanced SQL skills
- Experience using Python or R for exploratory analysis, modeling, or experimentation
- Hands-on experience with dbt, Snowflake, and Looker or comparable tools
- Experience designing data models and semantic layers
- Experience improving data reliability, definitions, and analytics infrastructure
- Ability to translate complex analyses into clear, actionable insights and influence stakeholders
- Experience working in the financial services industry
- Experience partnering with data platform teams to improve marketing data models and tracking
- Familiarity with martech platforms and data ecosystems, including ESPs and CDPs
- Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy
Earnest Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Earnest and has not been reviewed or approved by Earnest.
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Fair & Transparent Compensation — Compensation is considered competitive for many roles and locations, with bonuses and long‑term incentives contributing to total pay. Public postings show explicit salary ranges that help set expectations across functions.
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Leave & Time Off Breadth — Paid time off is described as generous for both exempt and non‑exempt employees. Additional elements like paid holidays, sick time, volunteer time, and flexible schedules strengthen time‑away access.
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Wellbeing & Lifestyle Benefits — A remote‑first model, home‑office stipends, monthly internet/phone reimbursement, and Mac hardware support day‑to‑day flexibility. A distinctive annual travel credit on work anniversaries adds meaningful lifestyle value.
Earnest Insights
What We Do
We empower past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products. We build tools that help people feel in control of their financial future, including: 1. Student Loan Refinancing - break free from high interest rates or monthly payments. 2. Private Student Loans - low rates, people-first service, and flexible payments. 3. Debt Management - manage all your accounts and become debt-free sooner. 4. Scholarships - access to thousands of scholarships to help students pay less.
Why Work With Us
We strive to maintain and strengthen diversity and inclusion through employee-led Employee Resource Groups (ERGs) that empower our Earnies to step into leadership roles and drive our culture. Through ERGs, and with the support of our Executives, we provide a safe space for all Earnies to be their true selves.
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