Why GM Financial Protections?
GM Financial is targeting significant growth as it transforms the Protection/Insurance Products into a full captive platform. Our team is responsible for bringing the branded General Motors F&I products to market and we work hands on with our dealer partners to improve performance in their F&I department, and market our products direct to consumer.
At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity and creates a sense of community and belonging. Here we do more than work — we thrive.
Our Purpose: We pioneer the innovations that move and connect people to what matters.
ResponsibilitiesAbout the role:
GM Financial is currently seeking a senior data and analytics professional with proven experience analyzing and reporting on marketing and digital marketing performance, delivering actionable insights, and driving business outcomes at GM Protection business within GM Financial.
In this role you will:
- Provide analysis, insights, and recommendations to support enhancements of GM Protection consumer acquisition and retention programs
- Drive analytics for marketing campaign performance across all marketing channels, such as social media, app, web and email marketing
- Assess competitive benchmarks and market analytics to improve product performance.
- Integrate multiple sources and data elements to deliver insights and recommendations to improve conversion: customer segmentation, channel attribution, funnel leakage analytics, next best offer and any other ad hoc analysis
- Collaborate with business stakeholders to understand strategic goals, define OKRs and KPIs, and ensure accurate, reliable measurement and performance tracking
- Support GMP products and business units by developing reporting and dashboards that monitor behavior and performance of marketing campaigns and channels
- Communicate results to different internal audiences, including senior leaders, in a compelling manner, incorporating best practices in data storytelling
- Identify data discrepancies and collaborate with Integration and Developer teams for support
- Design and manage controlled experiments/tests (A/B, Multivariate, etc.) end-to-end
- Identify data discrepancies and collaborate with Integration and Developer teams for support
- Design and manage controlled experiments/tests (A/B, Multivariate, etc.) end-to-end
What makes you an ideal candidate?
- In-depth understanding of statistical analysis, statistical concepts (e.g., significance testing, sampling, probability, variation, correlation, bias), and analytical tools such as Databricks, Python, and SQL
- Knowledge of testing methodologies and types of analyses used in marketing measurement (Test vs Control analysis, A/B, Multivariate, Incrementality, Break-even analysis, Lift analysis, Regression, Cluster analysis, etc.)
- Experience measuring and optimizing digital marketing performance using analytics platforms (e.g., Adobe Analytics, Google Analytics), including attribution, conversion tracking, funnel analysis, campaign measurement, test-and-learn methodologies, and key performance metrics such as CTR, CPC, CPA, conversion rate, ROAS, acquisition, and retention
- Experience with business intelligence, customer data, digital analytics, and marketing technology platforms (e.g., Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Power BI, Tableau, Databricks, and CDPs) is preferred
- Advanced knowledge of Microsoft Excel and Power BI
- Experience developing measurement frameworks, KPIs, dashboards, and performance reporting to support business decision-making and strategic planning
- Advanced knowledge of data warehouses, data mining, and data analysis techniques
- Strong analytical and critical thinking skills with the ability to translate business and marketing goals into analytical approaches, solve complex problems, and develop data-driven recommendations
- Ability to synthesize complex data and analytical findings into clear, actionable insights and recommendations that support business strategy and performance optimization
- Effective written, verbal, and presentation skills with the ability to communicate technical concepts, statistical findings, and business implications to technical and non-technical audiences, including senior leadership
- Working knowledge of presentation and data storytelling tools such as PowerPoint, Canva, or similar platforms to communicate insights effectively
- Strong project management, prioritization, organizational, and time management skills with the ability to manage multiple projects, competing priorities, and tight deadlines
AI Skills Preferred:
- Working effectively within an AI enabled environment:
- Ability to use AI tools (e.g., Microsoft Copilot) to support daily work
- Familiarity with AI assisted research, summarization, and content generation
- Understanding of responsible AI use, including ethics and data protection
- Experience with AI assisted software development or automation
- Knowledge of prompting techniques to improve output quality
- Awareness of emerging GenAI capabilities and limitations
Work Experience and Education
- Bachelor’s Degree in Marketing, Economics, Business Administration, Statistics or other quantitative discipline; or equivalent work experience required
- Master’s Degree in a quantitative discipline preferred
- 5+ years of total relevant experience required
- 2+ years of hands-on experience with statistical analysis software (SAS, Python, SQL, etc.) required
What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.
Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.
Compensation: Competitive pay and bonus eligibility.
Work Life Balance: Hybrid work environment, 2-days a week in office.
NOTE: We are unable to consider candidates who require visa sponsorship for this position
This position is not open to agency submissions
#GMFJobs #LI-Hybrid #LI-CR1
Skills Required
- Bachelor’s degree in Marketing, Economics, Business Administration, Statistics, another quantitative discipline, or equivalent work experience
- Master’s degree in a quantitative discipline
- 5+ years of relevant experience
- 2+ years of hands-on experience with statistical analysis software such as SAS, Python, or SQL
- In-depth understanding of statistical analysis, significance testing, sampling, probability, variation, correlation, and bias
- Experience with marketing measurement methodologies, including test versus control, A/B, multivariate, incrementality, break-even, lift, regression, and cluster analysis
- Experience measuring and optimizing digital marketing performance using analytics platforms, attribution, conversion tracking, funnel analysis, campaign measurement, and test-and-learn methods
- Advanced knowledge of Microsoft Excel and Power BI
- Experience with business intelligence, customer data, digital analytics, and marketing technology platforms
- Experience developing measurement frameworks, KPIs, dashboards, and performance reporting
- Advanced knowledge of data warehouses, data mining, and data analysis techniques
- Strong analytical, critical thinking, problem-solving, communication, presentation, project management, prioritization, organizational, and time management skills
- Working knowledge of presentation and data storytelling tools such as PowerPoint or Canva
- Ability to work effectively in an AI-enabled environment and use AI tools such as Microsoft Copilot
- Familiarity with AI-assisted research, summarization, content generation, software development, or automation
- Understanding of responsible AI use, ethics, data protection, prompting techniques, and emerging generative AI capabilities
GM Financial Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GM Financial and has not been reviewed or approved by GM Financial.
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Strong & Reliable Incentives — Annual and performance bonuses are described as meaningful additions to total compensation. In several functions, incentives reliably boost take-home pay when available.
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Leave & Time Off Breadth — Generous paid time off, corporate and floating holidays, and paid volunteer time are emphasized. Time-away programs contribute significantly to perceived total rewards.
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Parental & Family Support — Paid parental leave and family-friendly policies are highlighted, with recent expansions mentioned in some areas. Support for bonding time is seen as a notable strength of the package.
GM Financial Insights
What We Do
GM Financial is the captive finance company and the wholly owned subsidiary of General Motors and is headquartered in Fort Worth, Texas. The company is a global provider of auto finance solutions, with operations in North America, Latin America and China. Through our long-standing relationships with auto dealers, we offer attractive retail loan and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses. GM Financial employs more than 9,000 hard-working team members, and we're always looking for new people with diverse talents. GM Financial is a workplace where dedicated people have the opportunity to work together and celebrate our successes. Our culture is based on respect, integrity, innovation and personal development. GM Financial is committed to strengthening the communities where we live and work. Each year, we select several philanthropic organizations to support through our Signature Events program. The company and its team members actively support these organizations through many company-wide initiatives; in addition we support numerous other nonprofit organizations through sponsorships and monetary donations.
