Senior Marketing Analyst, Paid Search

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Senior Marketing Analyst (Paid Search) position will play a critical role in advancing our Marketing Measurement capabilities by using advanced analysis techniques to deliver insights, build reporting, support experimentation, ensure data quality, and unlock new data solutions guiding media strategy and optimization. This position will be on the Channel Analytics team, working closely with Media Strategy and Activation stakeholders. 

The Sr. Analyst will spearhead the delivery of data solutions and data quality, identification of new dimensions, metrics, or measurement methodologies, integration of data sources, troubleshooting potential bugs, analysis of campaign performance, owning dashboards and BAU reporting. This process involves data discovery, requirements gathering, collaboration with our Data Engineering partners via JIRA, and conducting data validation and User Acceptance Testing (UAT). Additionally, they will support communication and education efforts for key stakeholder groups by contributing to documentation efforts such as Confluence, data maps, roadmaps, and project plans. 

Key performance indicators for success in this role include the ability to execute roadmap initiatives using technical expertise in data exploration, analysis, and storytelling, to facilitate effective collaboration among stakeholders and drive the implementation of measurement capabilities.

Key Responsibilities:

• 20% Work with other departments providing analytical insight on business performance.
• 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
• 20% Analyze web analytics data as well as other offline data to evaluate site performance.
• 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
• 10% Takes the lead on new programs and initiatives for Web Analytics Team.
• 10% Provide web analytics strategy to Specialty Channel.

Direct Manager/Direct Reports:

• Reports to Manager, Analytics
• Position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel Required

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Responsible for helping others and providing on-the-job training or guidance
• Demonstrated business/financial modeling capabilities with tools such as Excel and Access
• Demonstrated skills in applying statistical analysis principles to business challenges
• Demonstrated communication and interpersonal skills
• Demonstrated ability to work well with others
• Strong analytical skills with attention to detail; self-starter

Preferred Qualifications:

• Prior Business Analyst roles
• Analytical skills
• Presentation skills
• Strong communication skills
• Strong people skills

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 5

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict