Senior Marketing & Activation Advisor

Posted 13 Hours Ago
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Melbourne, Victoria, AUS
In-Office
Senior level
Professional Services • Consulting • Industrial
The Role
Lead development and delivery of strategic B2B segment marketing plans, including propositions, messaging, content, channels, paid amplification, events and reporting. Coordinate with market leaders, brand, content, design, agencies and Talent Acquisition to produce case studies, thought leadership, digital assets and campaigns that reinforce AU brand signals and drive engagement across priority segments.
Summary Generated by Built In

At Beca, we’re here to make everyday better – for our clients, our communities and the planet. In Australia, we’re focused on building a stronger brand profile in our strategic markets by telling a clearer, more consistent story about the solutions we deliver and the positive outcomes we create.

We’re looking for a Senior Marketing & Activation Advisor on a fixed term contract to partner with Segment Market leaders to develop and deliver strategic segment marketing plans - coordinating propositions, content, channels and paid amplification.

The opportunity

You will contribute to the development of the AU Brand Activation Plan, ensuring AU’s chosen brand signals are reinforced through segment propositions, narrative structures, content and promotional activity (eg, events, sponsored media, digital and paid social). This includes providing segment inputs, content needs, key moments and amplification ideas - then help deliver activity that reinforces AU brand signals.

You will lead development of strategic marketing plans, budgets, actions, approvals and reporting across 3 priority segments alongside market leads in the business. Working closely with market leaders and brand teams, you’ll develop clear, compelling propositions and messaging, building structured narratives, key messages, proof points and supporting materials that strengthen clarity and consistency across segments. You’ll also lead content development—such as case studies, thought leadership, and event or pitch collateral—coordinating delivery with Content and Design teams to ensure quality and alignment.

In addition, you’ll oversee key marketing channels, including web and landing pages, email (where relevant), organic social, events and sponsorship activity to maximise engagement and visibility. You’ll coordinate paid and sponsored amplification across media, paid social and digital advertising, working with specialists and agencies to ensure smooth execution and capturing insights to inform future activity.

You’ll also support segment recruitment campaigns by aligning messaging, content and channels with Talent Acquisition to address capability gaps and support business needs.

About You 

You’re a B2B marketing professional with experience leading campaigns, developing content and working across multiple stakeholders. You’re confident translating complex inputs into clear, structured messaging and deliverables, and bring a strong, organised approach to managing multiple priorities. You build effective relationships, influence stakeholders and contribute to delivering aligned, high-quality outcomes with a clear commercial focus.

You’ll thrive in this role thanks to your:

  • 5–7 years’ experience in B2B marketing, communications, segment marketing or campaign coordination
  • Strong stakeholder engagement skills, with the ability to influence and align others
  • Excellent writing and structuring capability, turning complex ideas into clear messaging and briefs
  • Proven ability to coordinate multiple workstreams and stakeholders effectively
  • Experience with paid media, sponsored content or recruitment marketing support (highly regarded)

What We Offer: 

A career with Beca will provide you with: 

Flexibility & Wellbeing: We recognise that achieving a work-life balance is unique to everyone. Enjoy flexible working options to manage your personal and family priorities, along with dedicated leave for wellbeing and community engagement.  

Belonging & Ownership: Join a diverse and inclusive team where collaboration and creativity thrive, and you can bring your whole self to work.  You may also have the chance to take advantage of our unique shareholder opportunities, sharing in our collective success.  

Parental Leave: Take time for what matters most with up to 14 weeks of fully paid parental leave, inclusive of all genders.  

Career Growth & Development: Your growth is our priority! Benefit from continuous learning and professional development through our company training programmes and support for professional accreditation, including pathways to Chartership with Engineers Australia. Work alongside industry leaders and gain hands-on experience to unlock your career potential. 

Beca prides itself on supporting a diverse and inclusive culture – open to inputs from creative people of all genders, ethnicity, identity, thought and experiences. 

Who is Beca? 

Beca is one of the Asia-Pacific region's largest employee-owned professional services consultancies. Our team of over 4000 professionals is diverse enough to bring a wide range of perspectives and expertise to every client and challenge, creating resourceful, smart solutions from our collective experience and insights. 

‘Creative people together transforming our world’ is our vision. It reflects our culture, our aspirations and our purpose – to make everyday better. Our four values – partnership, tenacity, enjoyment and care – sit at the heart of everything we do, reflecting how we work every day with each other and our clients. 

At Beca we make everyday better for our clients, our people and our community and your involvement makes it possible. Our size and agility mean you’re not just on the fringes; you’re making a visible difference, partnering to develop and deliver solutions from the ground up. 

As a people-focused business, we understand that work-life balance means a lot of different things to different people and that it’s not always easy juggling work with everything else life throws at us. This is why we are happy to discuss flexible working arrangements for all opportunities in the Beca team. 

Ready to make the move? / Apply now 

If you want to make every day better, apply online today!  If you have any questions, you can find out more about our people and projects by visiting www.beca.com 

Skills Required

  • 5-7 years' experience in B2B marketing, communications, segment marketing or campaign coordination
  • Strong stakeholder engagement skills with the ability to influence and align others
  • Excellent writing and structuring capability to turn complex ideas into clear messaging and briefs
  • Proven ability to coordinate multiple workstreams and stakeholders effectively
  • Experience with paid media, sponsored content or recruitment marketing support
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The Company
0 Employees
Year Founded: 1920

What We Do

Beca is one of the largest employee-owned professional services consultancy firms in the Asia-Pacific region, providing engineering, design, and advisory services to help clients optimize assets and infrastructure.

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