Role Summary
We are looking for an experienced Senior Manager – Digital Marketing to lead Foodhub's digital marketing initiatives across multiple international markets. you will drive customer acquisition, demand generation, SEO, performance marketing, website optimisation, content marketing, marketing automation, analytics, and conversion rate optimisation to support business growth.
The ideal candidate is a strategic, data-driven marketing leader with experience managing high-performing cross-functional teams and delivering measurable business outcomes across global markets.
Digital Marketing Strategy
Develop and execute digital marketing strategies aligned with business objectives.
Drive customer acquisition, lead generation, brand awareness, and revenue growth.
Partner with senior leadership to define digital growth strategies and marketing priorities.
Collaborate with Sales, Product, Customer Success, Design, and Technology teams to deliver integrated marketing initiatives.
SEO & Website Optimisation
Lead Technical SEO, On-Page SEO, and Off-Page SEO initiatives to improve organic rankings and website traffic.
Conduct keyword research, competitor analysis, and search intent analysis.
Optimise website architecture, Core Web Vitals, page speed, schema markup, and internal linking.
Develop localisation and multilingual SEO strategies for international markets.
Own website performance, user experience, and Conversion Rate Optimisation (CRO) through landing page improvements and A/B testing.
Performance Marketing
Manage end-to-end paid media campaigns across Google Ads, Meta, LinkedIn, Bing, YouTube, and Display Networks.
Optimise campaigns to maximise ROAS, ROI, conversions, and lead quality.
Own annual digital marketing budgets and ensure maximum ROI across all acquisition channels.
Monitor KPIs including CPA, CPL, CTR, CAC, and ROAS.
Demand Generation & Content Marketing
Develop scalable lead generation strategies to increase MQLs and SQLs.
Execute marketing automation and lead nurturing campaigns.
Lead content marketing initiatives including blogs, landing pages, product pages, email campaigns, and case studies.
Leadership & Stakeholder Management
Build, mentor, and lead high-performing teams across SEO, Performance Marketing, UI/UX, Graphic Design, Motion Graphics, Content Marketing, and Marketing Analytics.
Collaborate with senior leadership and cross-functional stakeholders to drive business growth.
Manage agency relationships, marketing budgets, technology platforms, and external vendors.
Monitor campaign performance using GA4, Looker Studio, CRM platforms, and present actionable business insights.
Mandatory International Market Experience
Candidates must have hands-on experience planning and executing Digital Marketing campaigns for both the UK and US markets.
Experience across Ireland, Canada, Australia, and New Zealand will be an added advantage.
Strong understanding of localisation, multi-country campaigns, audience segmentation, global lead generation, and market-specific optimisation is essential.
Requirements
Required Skills & Experience
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field (MBA preferred).
10+ years of experience in Digital Marketing with at least 3–5 years in a leadership role.
Strong expertise in:
Digital Marketing Strategy
SEO (Technical, On-Page & Off-Page)
Performance Marketing (Google Ads, Meta, LinkedIn & Bing)
Search Engine Marketing (SEM)
Website Optimisation & Conversion Rate Optimisation (CRO)
Demand Generation & Lead Generation
Content Marketing
Marketing Automation
Marketing Analytics
Tools & Platforms
Google Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Search Console
Ahrefs / SEMrush
Looker Studio
HubSpot, Salesforce, Zoho CRM, Marketo, Pardot, or similar CRM/Marketing Automation platforms
Preferred Experience
SaaS
Software Product
B2B SaaS
Restaurant Technology
E-commerce
Technology organisations
Experience managing Digital Marketing campaigns across international markets and exposure to AI-powered marketing tools and multilingual/global SEO strategies will be an added advantage.
Key Success Metrics
Organic Traffic & Search Rankings
Marketing Qualified Leads (MQLs)
Sales Qualified Leads (SQLs)
Website Conversion Rate
Return on Ad Spend (ROAS)
Digital Marketing ROI
Customer Acquisition Cost (CAC)
Revenue & Pipeline Contribution
Skills Required
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or related field
- MBA
- 10+ years of experience in Digital Marketing
- At least 3-5 years in a leadership/management role
- Hands-on experience planning and executing digital marketing campaigns for both the UK and US markets
- Experience across Ireland, Canada, Australia, or New Zealand
- Expertise in Digital Marketing Strategy, Demand Generation, Lead Generation, and Content Marketing
- Expertise in SEO (Technical, On-Page, Off-Page) and multilingual/localisation SEO strategies
- Expertise in Performance Marketing and SEM (Google Ads, Meta, LinkedIn, Bing, YouTube)
- Website Optimisation and Conversion Rate Optimisation (CRO), including A/B testing and landing page improvements
- Experience with Marketing Automation and CRM platforms (HubSpot, Salesforce, Zoho CRM, Marketo, Pardot or similar)
- Marketing Analytics experience and familiarity with GA4, GTM, Looker Studio, Google Search Console, Ahrefs/SEMrush
- Experience managing agencies, marketing budgets, external vendors, and cross-functional stakeholder collaboration
- Exposure to AI-powered marketing tools and multilingual/global SEO strategies
- Experience in SaaS, B2B SaaS, software product, restaurant technology, e-commerce, or technology organizations
What We Do
Foodhub is a leading provider of EPOS software and online ordering solutions for takeaways and restaurants, operating as an online platform for ordering food products and a food delivery service.
