The Role
Join a Challenger
Being a traditional bank just isn’t our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what’s possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you’re not afraid of taking on big challenges and redefining the future, you belong with us. You’ll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.
We are a big (and growing!) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
The Work
Reporting to the Senior Product Manager, Retail Lending Transformation, Growth Businesses and working alongside business unit stakeholders, Marketing (creative, product marketing managers) and Tech, the Senior Manager is responsible for supporting the strategy Reporting to the Senior Product Manager, Retail Lending Transformation, Growth Businesses and working alongside business unit stakeholders, Marketing (creative, product marketing managers) and Tech, the Senior Manager is responsible for supporting the strategy and roadmap for EquitableBank.ca, while managing a pod dedicated to the execution of the defined roadmap.
Our website is a critical place – it's where mortgage brokers learn about our products and access resources, and where consumers interact with our brand, helping to build trust and credibility. It’s also a critical lead generation and conversion tool for our only direct-to-consumer lending business (reverse mortgages.) This role is critical in establishing and managing our strategy to optimize impact, drive performance and leads to help Equitable Bank achieve its growth ambitions.
Core Responsibilities
- Assist in building and managing the product roadmap for EquitableBank.ca leveraging a deep understanding of our users, brand, & products to improve on-site experience & increase conversion to support Equitable Bank’s growth ambitions.
- Apply a particular emphasis to our only direct-to-consumer lending business (reverse mortgage), supporting tools and testing hypothesis to improve lead capture and conversion.
- In partnership with the business units, marketing & analytics, define goals and KPIs to measure success of the roadmap. Report on metrics that ladder up to overall OKRs.
- In partnership with your engineering and design leads, manage the end-to-end product lifecycle including user research, sprint planning and prioritization, sprint execution, retros and our release process.
- Define product requirements, user stories, and acceptance criteria, ensuring clear and effective communication to development teams.
- Collaborate with cross-functional teams, including brand/marketing, CX, analytics, design, UX/UI, product, & engineering to deliver best in class user experience and conversion.
- Manage website conversion optimization & testing strategy including user testing, A/B testing and data analysis. Create sound hypotheses for feature, content & design changes to enhance website effectiveness and the own testing plan. Share results across functionally and use learnings/insights to inform ongoing optimizations.
- Assist with initiatives & website tests. Manage the backlog including prioritization for greatest impact, grooming, writing requirements and generally keeping the design & development team unblocked and running efficiently.
- Support and implement strategies to improve organic search rankings, drive search traffic, and conversions using SEO or partnerships with external sources of user traffic.
- Identify content gaps and conduct competitor research to target content opportunities.
- Execute keyword research and on-page optimization with respect to headings, page titles, descriptions, canonicals, URLs, internal link structures, etc.
- Assist with implementation of SEO fields and content migration to new CMS as needed.
- Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor performance including overall effectiveness of design/feature enhancements & tests, make recommendations and share insights with key stakeholders.
- Managing various vendor relationships, particularly in regard to contract workers and integrations.
- Working with legal, compliance, fraud, etc. to ensure protection of Equitable, and especially our customers.
- Support other activities under the Senior Product Manager, Retail Lending Transformation, Growth Businesses.
Let's talk about you!
- 4-7 years demonstrated track record of developing, and building successful strategy, roadmaps and successful digital products.
- 2+ years managing a dedicated pod including a full suite of resources including interfacing with tech, developers, designers and product marketers.
- Strong problem solver with ability to influence and inspire a cross-functional team to reach ambitious goals.
- Post-Secondary Degree in Commerce, Management, Economics, Finance, Engineering, Computer Science, etc. MBA or other graduate degree a plus.
- Familiarity and expertise with consumer technology, both common and leading.
- Familiarity with user experience & design principles, specifically for digital interactions.
- Proven strategic leadership experience and ability to initiate and execute projects.
- Strong verbal and written communication skills with the ability to engage and influence stakeholders at different levels in the organization.
- You have a curious and experimental mindset to drive innovation amidst uncertainty.
- Excellent organizational and analytical skills with strong attention to detail.
What we offer [For full-time permanent roles]
💰 Competitive discretionary bonus
✨ Market leading RRSP match program
🩺 Medical, dental, vision, life, and disability benefits
📝 Employee Share Purchase Plan
👶🏽 Maternity/Parental top-up while you care for your little one
🏝 Generous vacation policy and personal days
🖥 Virtual events to connect with your fellow colleagues
🎓 Annual professional development allowance and a comprehensive Career Development program
💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well.
We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.
We can’t wait to get to know you!
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The Company
What We Do
MakeBank on everyday banking: Earn high interest on every dollar Say no to fees No minimum balances Powered by Equitable Bank, a Schedule I Canadian Bank EQB Inc. (formerly Equitable Group Inc.) trades on the Toronto Stock Exchange (TSX: EQB and EQB.PR.C), directly serves over 607,000 Canadians through its wholly owned subsidiary Equitable Bank, Canada's Challenger Bank™, and serves over 200 Canadian credit unions that serve over 6 million of their members with products and services. Equitable Bank has grown to become Canada's 7th largest independent Schedule I bank with over a $119 billion in assets under management and assets under administration, and a clear mandate to drive real change in Canadian banking to enrich people's lives. At Equitable Bank, we are as invested in our employees as we are in our business. That’s why we are consistently recognized as one of Canada's Top Employers – a rating that comes from our 1,800 employees. Equitable Bank’s inclusive, welcoming, and pride-inducing workplace earned it the honour of being recognized as one of the top 50 organizations on the 2023 list of Canada’s Best Workplaces™. Founded over 50 years ago, Equitable Bank provides diversified personal and commercial banking, and through its EQ Bank platform (eqbank.ca), which has been named #1 Bank in Canada for three consecutive years on the Forbes World's Best Banks list for 2021, 2022, and 2023. Equitable Bank website: www.equitablebank.ca EQ Bank website: www.eqbank.ca Specialties Lending, Mortgages, Residential Lending, Commercial Lending, Reverse mortgages, Insurance lending, Equipment leasing , Credit Union, Trust, and Funds Management
