Director, Web Strategy

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role:

Demandbase is looking for a Senior Manager of Web Strategy to own and evolve our web strategy as a core growth engine. This role blends strategy and execution—driving conversion, discoverability, and scalability across the web experience while managing internal and external web resources.

Responsibilities

• Own end-to-end web strategy, ensuring the site supports demand generation, PLG motions, and revenue growth

• Conduct gap analysis of current-state web capabilities and build a clear bridge plan to future-state goals

• Lead conversion rate optimization (CRO) efforts, including landing page strategy, testing, and performance improvement

• Drive SEO and AI search optimization to improve discoverability and inbound performance

• Manage web development resources, including prioritization, capacity planning, budgets, and delivery timelines

• Partner with design and marketing to define web design standards and user experience strategy

• Provide technical oversight for CMS platforms and migrations (e.g., WordPress to Webflow), ensuring scalability and performance

Qualifications

• 8-10 years of relevant professional experience

• 3-5 years in people management experience

• Experience owning web strategy in a B2B SaaS environment, with measurable impact on growth or demand generation

• Experience supporting enterprise and mid-market audiences; B2B SaaS strongly preferred

• Strong technical fluency to partner with and manage web developers and CMS platforms

• Hands-on experience leading CMS migrations (e.g., WordPress to Webflow) and ongoing platform optimization

• Advanced use of web analytics, experimentation, and performance reporting to inform strategy and influence stakeholders

• Proven budget management experience, including internal teams and external vendors

Benefits

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.