Senior Manager, Web Marketing

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.

What you'll do here:

• Lead the Infosec web marketing team, including web development, conversion rate optimization (CRO) and search engine optimization (SEO).

• Lead the development and execution of web strategies that align with the project, team and company goals, including optimizing the website’s revenue generation to meet financial targets.

• Own a consolidated roadmap for the website.

• Rigorously prioritize projects and tasks, balancing competing demands on available development, research and testing resources.

• Collaborate with Marketing, Engineering, and Product teams to build site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to implement.

• Analyze and supervise page performance and user behavior across site landing pages, generate data-driven hypotheses that shape strategies, and uncover areas of opportunity to improve the customer experience.

• Develop a deep understanding of our customers and site visitors through data, insights, and cross-functional partnerships in order to inform site strategy.

• Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website visibility and performance.

• Participate in the Marketing Leadership Team, advocating on behalf of your team members and functional area, and collaborate with other marketing leaders to achieve team goals.

• Evangelize key opportunities and constraints, ensuring understanding and agreement.

Skills you will need here:

• 8+ years of website management and strategy experience.

• 5+ years of people management, including coaching for individual growth.

• Ability to balance managing for results and maintaining a people-first approach to team building.

• Experience using data and insights to influence requirements, ideas, and strategies with hands-on experience with web tools including CMS (Optimizely), A/B testing tools, site analytics and other business intelligence tools.

• Highly effective cross-functional collaboration.

• Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance, as well as an understanding of web development and UX standard processes.

• Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.

• Strong communication and presentation skills demonstrated experience briefing senior leaders on outcomes and recommendations, and an interest in teaching others.

• Ability to set web strategies for a wide array of users, addressing B2B and B2C use cases as well as navigating multiple product lines.

• Ability to adapt to a fast-paced and dynamic work environment in a rapidly changing industry, staying proactive and innovative in the ever-evolving landscape.

• Interest in continuously learning and staying up to date with industry standard processes.

Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It’s our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1 (617) 289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$117,100.00 - $187,300.00 USD