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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
Location: San Francisco, CA, or New York City, NY
The Role: This position is part of our Borrow organization, which includes our Personal Loans, Student Loan Refinance, In-School Student Loans, and Home Loans businesses. This role is about both managing two amazing researchers and, at least for now, rolling up your sleeves and conducting research yourself. You’ll collaborate closely with business leaders, product marketers, product managers, designers, and engineers to conduct exploratory, formative, and evaluative research studies, empowering stakeholders to make informed, confident decisions and mentor and coach a team doing the same.
What You'll Do:
- Lead and Develop: Manage a group of talented researchers, fostering excellence and growth through mentorship, coaching, and skill development
- Conduct Great Research: Work with stakeholders to identify, drive, and execute impactful research across the organization
- Drive Research Excellence: Help improve our processes to raise the bar on our work quality, ensuring impactful outcomes that drive our objectives forward
- Engage Stakeholders: Build strong stakeholder relationships, ensuring alignment on key questions and research priorities to address critical needs
- Collaborate Cross-Functionally: Partner closely with Business, Design, Product, Marketing and Engineering teams to integrate research efforts into our product development lifecycle
- Actively help shape the direction of both SoFi and the Research team
What You'll Need:
- 8+ years of experience in Research, at least 3 as a formal people manager
- Strong expertise in coaching, performance management, and team member development
- Command of a broad set of quantitative, qualitative, and user-centered methods
- Excellent communication and stakeholder management skills, with the ability to synthesize and communicate ideas visually, verbally, and in writing to all levels, including senior leadership and executives
- Experience managing and prioritizing multiple projects and priorities simultaneously
- Familiarity with research tools such as Qualtrics, Marvin, dScout, etc.
- Nice to have - SQL, R, Python experience
- A degree in Design, HCI, Psychology, Cognitive Science, Anthropology, or a related field is considered an advantage
- Bonus: Domain expertise in personal finances
What the Team is Saying
SoFi Compensation & Benefits Highlights
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Healthcare Strength — Benefits materials describe comprehensive medical, dental, and vision coverage with mental‑health support, EAP, and wellness programs. Feedback suggests some plans include options with 100% company‑paid premiums.
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Parental & Family Support — Parental and family supports include up to 12 weeks fully paid parental leave, fertility/adoption resources, and subsidized backup child and elder care. Pet insurance is also available.
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Leave & Time Off Breadth — Time away benefits include flexible vacation for exempt employees, generous PTO/sick time for non‑exempt staff, and paid holidays. Early‑release “SoFi Fridays” are also cited.
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What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
