Senior Manager, User Group Program - 10856

What You'll Do:

• Program Strategy & Leadership
• Develop and own the strategic vision and roadmap for the global virtual and in person user group program (leveraging Bevy for virtual events), ensuring alignment with overall business objectives.
• Work with Sales, CVMs and Field Marketing to create strategy for customer growth focused “user groups”
• Lead, coach, and manage a team responsible for executing the program's day-to-day operations and event calendar.
• Secure executive alignment and cross-functional buy-in to ensure the strong integration of the user group program across the customer experience lifecycle.
• Define the global chapter structure and establish a clear framework for how user groups will be supported, organized, and managed.


• Platform Implementation & Management
• Lead the ground-up implementation of the Bevy platform, from configuration to full-scale launch and ongoing administration.
• Partner with IT and Operations to ensure seamless integration with our CRM (e.g., Salesforce) and other internal systems.
• Oversee the day-to-day optimization of the platform to ensure operational excellence.


• Community & Chapter Leader Management
• Develop and execute a comprehensive plan for recruiting, onboarding, and supporting user group chapter leaders globally.
• Work collaboratively with user group team members to build process guides and playbooks that empower chapter leaders to plan, coordinate, and deliver successful, high-quality events.
• Establish and enforce a community code of conduct and program guidelines to foster a positive and inclusive environment.


• Events & Content Execution
• Manage the entire event lifecycle of both virtual and in-person events, ensuring a consistent and engaging experience for all participants.
• Collaborate with Product Marketing, Content, Product, and Services teams to develop compelling, customer-led content and event sessions.
• Oversee the program budget, optimizing spend to maximize ROI and achieve desired business outcomes.


• Measurement & Optimization
• Define and track key performance indicators (KPIs) and ROI measures to demonstrate the program's business impact.
• Analyze user group attendee and engagement metrics and event data to provide actionable insights and continuously optimize the program.
• Prepare and present regular reports to senior leadership on program performance and strategic recommendations.

What You Will Bring to Coupa:

• Bachelor’s Degree in Business, Marketing, Communications, or related discipline is required.
• 8+ years of experience in user group program management or strategic program management within a high-growth B2B SaaS or B2B technology company.
• Proven ability to lead a team and scale a program's impact through effective delegation and personnel management.
• Demonstrated experience in a hands-on program management role, with the ability to lead a complex, multi-phase project from concept to completion.
• Experience with the Bevy platform, including implementation and administration, is a plus.
• Exceptional project management, prioritization, and attention to detail, with the ability to manage multiple initiatives simultaneously.
• Proficiency in tools such as Salesforce, Marketo, Tableau, Goldcast, or other similar platforms.
• A deeply customer-centric mindset with a passion for building inclusive and diverse communities.
• Excellent communication and collaboration skills, with a proven ability to influence and align diverse stakeholders, including senior executives.
• Strategic thinker with the ability to thrive in a fast-paced, ambiguous, and evolving environment.