About the RoleWe are seeking a highly skilled and experienced Senior Manager of Trigger & Lifecycle Email and acquisition to join our Retention Marketing team. The ideal candidate will have a proven track record in building and scaling trigger and lifecycle email programs with a customer-centric approach. This person will be responsible for developing, executing, and optimizing email campaigns that drive customer engagement and retention. The Senior Manager will work closely with data and external vendors to refine program outcomes and achieve business goals. Additionally, this role will lead the email, SMS, and Push acquisition initiatives, developing and executing strategies aimed at driving file growth within the retention channel, and monitoring the file to ensure monthly and yearly goals are met. We are looking for someone with start-up experience to bring that same level of dedication and innovation to our team, along with strong financial rigor.What You'll Do
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Lead the trigger & lifecycle program: Manage, build, and optimize the end-to-end trigger and lifecycle program.
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Lead the email, SMS, and Push acquisition initiatives: Develop and execute strategies aimed at driving file growth within the retention channel, and monitor the file to ensure monthly and yearly goals are met.
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Grow the contribution of the trigger & lifecycle program: Aim to double its current contribution within email.
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Analyze customer data: Identify key segments and opportunities for targeted customer journeys.
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Utilize data and analytics: Provide insights and recommendations for continuous improvement.
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Work with external vendors: Enhance email program capabilities and outcomes.
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Stay up-to-date with industry trends and best practices: Ensure the email marketing strategy remains cutting-edge.
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Obsess over our consumers from day one: Ensure all strategies and campaigns are consumer-centric.
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Adopt a testing and learning approach: Continuously test and learn to optimize trigger & lifecycle program for better performance.
Who You Are
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Proven experience in growing trigger and lifecycle email programs with a successful track record.
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Experience in building and scaling programs.
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Strong analytical skills and a passion for working with data.
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Proficiency in email marketing platforms and automation tools.
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Excellent communication and collaboration skills.
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Ability to manage multiple projects and meet deadlines in a fast-paced environment.
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Experience working with external vendors and managing vendor relationships.
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Experience with DTC brands or brands with a very strong digital-first presence.
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
