Job Description Summary:
Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.
Job Description Summary:
The role of this position is to lead brand management, marketing, and P/L management of Sparkling Flavors Brands, with primary scope of Fanta.
In partnership with Japan & South Korea cross-functional teams, Global Sparkling Flavors community network, and the bottling partners, he/she will be expected to deliver high-quality brand experiences to the consumers and customers in the most disruptive, effective and efficient way, and to develop disproportionate and innovative platform for business growth.
What You’ll Do for Us
With entire Sparking Flavors portfolio in consideration, her/his focus on leading the acceleration of unlocking full business potential of Fanta TM business.
Lead brand business diagnosis (consumer centric, as well as channels, competition, customers and trends), strategy proposal, core business growth & new innovation pipeline development, campaign planning/execution, and market operation execution.
Lead future product pipeline to deliver sustainable revenue and profit by closely working with related functions, such as R&D, Technical, Procurement, Human Insights, Design, Finance, Legal and Commercialization.
Collaborate with Contents/End to End Experience/Agencies to deliver the disruptive consumer experience/communication/promotion to grow the Brand.
Develop commercial plans by closely working with related functions, such as franchise operations, channel team and Bottling partners.
Proactively manage P/L for the positive impact on System Economics, by proposing to reduce cost, increase efficiency, and improve Package & Channel mix.
Work closely with the Global Sparkling Flavors community to ensure local market dynamics are well reflected in global strategy development, synergize with other markets for bigger enterprise-wide contribution with scale, efficiency and expertise.
Manage marketing budget in alignment with brand strategy and productivity guidelines.
Qualifications & Requirements
Brand management / Marketing experience with big and/or global brands and/or emerging local brands: Proven experience in leading business with holistic consumer marketing experience; holistic market/business diagnostics to identify key issues, consumer in-depth insight identification, brand growth strategy development, innovation (business model, new product development), and campaign design/development, communication/creative development.
Proven track record of leading complex projects with multiple senior stakeholders.
Global communication skill, Fluent verbal and written English, to participate in the global community.
Attributes: Collaboration with Leadership, Strategic thinking, Consumer centric mindset, Strong passion and responsibility to deliver results, Ability to establish trust and build partnership across teams and geographies, Influential communication, Visioning, Positivity, Open minded and curious.
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Connection to the global marketing team: We translate global strategy into local consumer based execution through collaborating with the multicultural team
Skills:
Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) DesignLocation(s):
JapanCity/Cities:
TokyoTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
September 29, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- Brand management/marketing experience with big and/or global brands or emerging local brands
- Proven experience in market/business diagnostics, consumer insights, brand growth strategy and innovation development
- Proven track record of leading complex projects with multiple senior stakeholders
- Experience managing P/L and marketing budgets, and driving commercial plans with franchise/channel/bottling partners
- Fluent verbal and written English for global communication
- Ability to collaborate cross-functionally with R&D, Technical, Procurement, Human Insights, Design, Finance, Legal and Commercialization
- Skills in campaign planning/execution, omnichannel interactions, influencer and social media marketing, and consumer experience design
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
