TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Role Summary
As Market Influence scales, TrendAI is establishing dedicated, global ownership of its social function across both organic and paid. This role sets social strategy for TrendAI's brand and executive channels, builds the attribution that connects social activity to results and leads the social team.
Core Responsibilities
Own social strategy — organic + paid
Set the organic and paid social strategy across TrendAI's brand and executive channels, aligned to campaigns and market-leadership themes
Bring deep paid-social expertise: audience strategy, budget allocation, testing, and optimization
Own the volume-vs-impact call — prioritizing well-timed, well-targeted posts that optimize for engagement and channel health
Prove return
Partner with the Data & Analytics Lead to stand up social attribution and a clear performance story for leadership
Own social performance reporting and optimization loops
Run the engine
Direct agency partners on execution as the “arms and legs” — briefing, quality control, and reviewing output through the in-house measurement stack
Plug social into the editorial engine — take packaged stories from the editorial board and land them well across channels
Coordinate executive/host and guest promotion (e.g. podcast episodes) with the influencer/podcast and executive communications pods
Lead the team
Lead and grow the social team and add capacity as the function scales
Qualifications
Required
6+ years in social media marketing with hands-on paid social ownership (strategy, budget, targeting, optimization) and organic strategy
Track record building social attribution/measurement and reporting ROI to leadership
Strong editorial and brand judgment for a B2B/executive audience
Experience directing agencies or vendors on execution while keeping strategy in-house
High AI fluency; fast adopter of new tooling and workflows
Preferred
B2B tech / cybersecurity; understands the CISO/security audience
LinkedIn-first organic and paid expertise; executive and employee-amplification programs
Familiarity with social/measurement platforms
People-leadership experience
What We Offer You:
You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.
Comprehensive medical, dental and vision insurance
Life insurance
Short & Long Term Disability
Pre-partum, maternity, parental and medical leave
Mental Health Wellness Program
Adoption Assistance
Wellness Incentive
Pet Insurance
401(k) with company match
Paid Time Off
14 Annual Holidays
Tuition Assistance
Employee Resource Groups
We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.
Be Passionate. Be Innovative. Be a Trender.
This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).
#LI-LO1
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.
Skills Required
- 6+ years in social media marketing with hands-on paid social ownership (strategy, budget, targeting, optimization) and organic strategy
- Track record building social attribution/measurement and reporting ROI to leadership
- Strong editorial and brand judgment for a B2B/executive audience
- Experience directing agencies or vendors on execution while keeping strategy in-house
- High AI fluency; fast adopter of new tooling and workflows
- B2B tech / cybersecurity experience; understands the CISO/security audience
- LinkedIn-first organic and paid expertise; executive and employee-amplification programs
- Familiarity with social/measurement platforms
- People-leadership experience
What We Do
We’re a global cybersecurity leader, helping to make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, our platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. Our global threat research team delivers unparalleled intelligence and insights that power our cybersecurity platform and help protect organizations around the world from 100s of millions of threats daily. We have 7,000 employees across 65 countries, singularly focused on security and passionate about making the world a safer and better place. We enable organizations to simplify and secure their connected world. Trend Micro’s “Trenders” are passionate about doing the right thing to make the world a safer and better place.
