Head of Acquisition Marketing (Hybrid)

About the role:

As the Head of Acquisition Marketing, you will own the strategy and execution of a high-performing acquisition engine across all paid media, SEO, and the website — driving qualified pipeline and revenue for our Small Business (SMB) segment. You will lead the forecasting and budget process and be accountable for delivering performance across all acquisition channels. This is a high-visibility, executive-facing role that requires a strategic leader who takes full ownership, operates with urgency, and leads with discipline and clarity. You’ll manage a team of 3–5 marketers and partner cross-functionally with Sales, Creative, Analytics, Strategy, and Product to ensure acquisition efforts are fully aligned to business goals.

Responsibilities:

• Owner of SMB acquisition performance, setting and delivering on efficiency and volume goals with urgency and clear accountability.
• Lead the multi-channel acquisition strategy across Paid Search, SEO, Paid Social, Display, TV/CTV, Affiliates, and Lead Providers.
• Define and execute strategy through full-funnel measurement, attribution, A/B testing, cohort analysis, and ROI reporting — continuously optimizing campaigns through scalable structures that support rapid learning and performance gains.
• Collaborate with Sales and Strategy & Ops teams to align lead generation through to loan origination, improving quality and conversion across the funnel to meet revenue targets.
• Manage and grow a team of 3–5 marketers by setting clear goals, coaching regularly, and fostering a culture of urgency, decisiveness, and accountability.
• Ensure high-quality, on-time execution by reinforcing operational discipline, communicating priorities clearly, and removing execution blockers.
• Partner with the Creative team to refine campaign messaging and visuals through performance data, A/B testing, and customer research — ensuring creative is both brand-aligned and conversion-focused.
• Deliver proactive, insight-driven performance updates to senior leadership translating complex data into actionable business insights.
• Prepare crisp, well-structured presentation materials that drive clarity, decision-making, and strategic alignment across stakeholders.

• 8+ years of experience in B2B or SMB direct-to-customer acquisition marketing, with a proven ability to lead and scale multi-channel growth programs.
• Clear track record of operating with urgency and ownership in high-growth, deadline-driven environments.
• Experience managing multi-million-dollar acquisition budgets and delivering against aggressive revenue or pipeline goals.
• Deep expertise across digital acquisition channels, including Paid Search, SEO, Display/Programmatic, Paid Social, and TV/CTV.
• Strong analytical background with fluency in attribution models, forecasting, and tools such as MicroStrategy, GA4, Google Ads, Meta, Looker, Tableau, or Marketo.
• Excellent communication skills and executive presence — able to lead discussions, respond confidently off-script, and drive decision-making with senior stakeholders.
• Proven people leader who sets high standards, provides clear direction, and instills a culture of accountability and performance.
• Bonus: Experience marketing to small business customers.

Compensation: 

The budgeted annual salary range for this position is $129,600 to $190,000. Actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process and may fall outside of the range shown. Additional compensation for this role may include a bonus and restricted stock units. All full-time employees are eligible to participate in Company benefits, described in more detail here.

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