About Us
SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.
SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, colour, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.
Join us to shape the future of digital payment in India and unlock your full potential.
What’s in it for YOU
- SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
- Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
- Dynamic, Inclusive and Diverse team culture
- Gender Neutral Policy
- Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
- Commitment to the overall development of an employee through comprehensive learning & development framework
Role Purpose
Responsible for driving activation and spends on Shikhar portfolio in the assigned geographical area, Responsible for 1 Manager (DR).
Role Accountability
- Execute engagement program calendar for the year with monthly milestones and deliverables for assigned region
- Coordinate with Analytics and Portfolio team on insights and identify pockets of low activation
- Execute spend programs, measure outcomes and ensure feedback loop on learnings is completed with program owners to fine tune approach for future programs
- Scan the market to identify best practices/latest trends in spend engagement programs and recommend the same for adoption within SBI Card
- Monitor budget adherence in program execution and highlight need for additional funds to keep pace with business volumes
- Monitor program performance by region and share insights with regional sales teams to improve sourcing mix
- Liaise with Sales and SBI branch teams for on-ground inputs and execution support
- Ensure adherence with regulatory guidelines in execution of all programs
- Ensure proper documentation of program level data for audit readiness
- Ensure process documentation and compliance adherence
- Roll out regional festival campaigns
- Maintain & Create Merchant funded Offer property
Measures of Success
- Retail Spends
- Active Rate
- Number of local offers
- Merchant EMI Volumes
- Renewal of offers
- Effective coordination with SBIPSPL & Branch Circle teams and SBI Card Shikhar team
- Budget & timeline adherence in program execution
- Process adherence as per MOU
Technical Skills / Experience / Certifications
- Spends Category Understanding
- Good knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
- Prior experience of managing alliances and partnerships
Competencies critical to the role
- Planning & Organizing
- Analytical Ability
- Negotiation & Influencing
- Innovation & Problem Solving
- Teamwork & Collaboration
Qualification
MBA /PGDBM
Preferred Industry
Alliances preferable in cards or other sectors like Telecom, Retail etc.
Skills Required
- MBA or PGDBM
- Understanding of spends categories and consumer spending behavior
- Knowledge of credit card market dynamics and competitive behavior
- Prior experience managing alliances and partnerships
- Experience executing regional engagement / spend programs and campaigns
- Familiarity with program documentation, audit readiness, and regulatory compliance
- Experience in alliances in cards, telecom, or retail
What We Do
SBI Card was launched in 1998 with the State Bank of India, India's largest bank, as the majority stakeholder. In March 2020, SBI Card was listed on BSE and NSE. Today, SBI Card is India’s largest pure-play credit card issuer with over 20 million cards in force, as of December 2024. Its wide array of products and services caters to a diverse range of customer segments across India, right from new-to-credit to super premium. The SBI Card brand is based on the value proposition of 'Make Life Simple'. The proposition manifests in SBI Card’s continuous efforts to simplify the lives of its customers, employees and other key stakeholders. Customer-centricity, supported by the values of trust and transparency, is core to SBI Card’s ethos.
