Senior Manager, SEO

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
We are looking to hire a Senior Manager to lead the SEO team, a group of passionate professionals focused on elevating Atlassian's organic search and LLM performance across Atlassian websites. The team collaborates closely with content, growth, and product marketing partners to deliver measurable business results.
You'll join Atlassian's Performance Marketing organization, a team dedicated to driving growth and business impact through data-driven marketing strategies across the Atlassian portfolio.
In this role, you will:

• Lead the development and execution of comprehensive B2B SEO and GEO strategies aligned with awareness and acquisition goals.
• Mentor and guide the SEO team to drive business impact, setting priorities, providing direction, and ensuring effective execution across technical and content initiatives.
• Help team members grow their craft skills, including business acumen, partnership, and channel mastery.
• Drive process innovation in areas such as AI-assisted keyword research, competitive analysis, and on-page optimization tailored for B2B buyers.
• Collaborate cross-functionally with product marketing, content, and growth product and engineering teams to implement SEO recommendations.
• Oversee technical SEO initiatives that improve site hygiene and accessibility.
• Own and present analytics and performance data to ensure leadership has clear insights.
• Stay current on B2B search and LLM trends and algorithm updates, adapting strategies as needed to maintain visibility and authority.
• Evangelize SEO thought leadership across the organization to foster alignment between SEO and other digital channels.
• Monitor emerging technologies such as AI-powered search (e.g., Google SGE, ChatGPT, Anthropic) and to ensure awareness of Atlassian brands as search discovery changes.
• Participate in the procurement and contracting process with outside vendors, providers, and suppliers.

Your background:

• 8+ years of hands-on SEO experience
• Proven ability to scale organic search as a performance channel through a combination of content, technical SEO, and cross-functional collaboration.
• Strong communication and stakeholder management skills; ability to translate complex SEO insights into business language.
• Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or Tableau.
• Deep proficiency with SEO platforms and tools: Google Search Console, Brightedge, Semrush, Screaming Frog, and other organic visibility tools.
• Experience with technical SEO implementation, including core areas like indexation, crawl optimization, page speed, and structured data.
• Experience leading distributed or remote teams.
• Highly self-motivated, curious, and detail-oriented with a passion for driving results.

Preferred Qualifications

• 10+ years of SEO experience in an enterprise B2B SaaS environment.
• Experience in managing large-scale enterprise SEO strategies for multi-product or international B2B brands.
• Exposure to AI-driven SEO workflows, such as content ideation, optimization, and large-scale testing and experimentation.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $163,800 - $213,850
Zone B: $147,600 - $192,700
Zone C: $136,800 - $178,600
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .