Join a Challenger
At EQB, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.
We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.
If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.
We can’t wait to get to know you!
What You'll Do!
- Lead the team responsible for the development and execution of SEM, and Paid AI strategies and initiatives that drive conversion and acquisition (quality results at accelerated volumes and efficient costs). Two SEM specialists, and one Manager of SEO.
- Build data-driven and customer focused plans across Paid Search, Performance Max and content opportunities for organic visibility.
- Be a thought leader in Paid Search & Organic (traditional SERP & AI) strategies and effectively influence these ideas to business stakeholders to gain confidence and alignment.
- Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERP’s and AI Overviews.
- Collaborate with Digital Platforms on technical SEO implementation.
- Collaborate with the Acquisition Targeting team to identify opportunities to leverage first-party data for targeting and measurement.
- Define, measure and report on KPIs that hold SEM investments accountable to desired business outcomes, including the Cost Per Activation & ROI.
- Lead the learning and development of emerging Generative and Answer Engine Optimization tactics.
- Report on the effectiveness of SEM investments to senior stakeholders during weekly, monthly, and quarterly business reviews.
- Partner with cross functional acquisition strategy teams to plan acquisition targets.
- Streamline processes to maximize time spent on value-added planning and optimization.
- Work with finance and contract partners for new vendor on-boarding, and resolution of billing accruals.
What You Bring!
- Post-secondary degree/diploma in a related field (Business, Marketing, Advertising).
- Experience in Financial Services (Credit Card and Deposit Acquisition) is a strong asset.
- 7+ years of experience in SEM & SEO and execution including 2-3 years of experience managing a team of digital media practitioners.
- Demonstrated ability to meet and exceed KPIs.
- Familiar with organic monitoring tools such as Screaming Frog, SEMRush, Google Search
- Console, Google Analytics, and Webmaster Tools.
- Demonstrated working knowledge of buying platforms like SA360, Google Ads, and Microsoft Ads.
- A strong grasp of the agile methodology is an asset but not required.
- An analytical thinker with the ability to turn data into actionable insights and effective paid media strategies.
- A critical thinker with the ability to develop a POV and implications based on data, and present findings to key stakeholders.
- Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the business & the enterprise.
- Self-directed, proactive, able to define a vision and effectively lead the team through the execution of said vision.
- Strong in Excel and reporting automation / experience using Business Intelligence tools (Looker, Google Data Studio or equivalent).
- Excellent priority management skills demonstrated with both stakeholder partners & media specialists.
- Possess a passion for the search ecosystem, a curiosity to keep learning, and a deep understanding of emerging trends in AI and measurement tools.
Equity, Diversity & Inclusion
EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.
We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
To learn more, visit eqb.investorroom.com and eqbank.ca.
Skills Required
- Post-secondary degree or diploma in Business, Marketing, Advertising, or related field
- 7+ years of SEM and SEO experience, including 2-3 years managing digital media practitioners
- Demonstrated ability to meet and exceed KPIs (e.g., Cost Per Activation, ROI)
- Familiarity with organic monitoring tools: Screaming Frog, SEMRush, Google Search Console, Google Analytics, Webmaster Tools
- Working knowledge of buying platforms: SA360, Google Ads, Microsoft Ads
- Strong Excel skills and reporting automation; experience with BI tools (Looker, Google Data Studio or equivalent)
- Analytical and critical thinking: turn data into actionable insights and present to stakeholders
- Self-directed leadership and team vision/management skills
- Excellent priority management and collaboration skills with stakeholders and media specialists
- Familiarity with agile methodology
- Experience in Financial Services (credit card and deposit acquisition)
- Pass criminal background check and credit check as part of hiring
What We Do
MakeBank on everyday banking: Earn high interest on every dollar Say no to fees No minimum balances Powered by Equitable Bank, a Schedule I Canadian Bank EQB Inc. (formerly Equitable Group Inc.) trades on the Toronto Stock Exchange (TSX: EQB and EQB.PR.C), directly serves over 607,000 Canadians through its wholly owned subsidiary Equitable Bank, Canada's Challenger Bank™, and serves over 200 Canadian credit unions that serve over 6 million of their members with products and services. Equitable Bank has grown to become Canada's 7th largest independent Schedule I bank with over a $119 billion in assets under management and assets under administration, and a clear mandate to drive real change in Canadian banking to enrich people's lives. At Equitable Bank, we are as invested in our employees as we are in our business. That’s why we are consistently recognized as one of Canada's Top Employers – a rating that comes from our 1,800 employees. Equitable Bank’s inclusive, welcoming, and pride-inducing workplace earned it the honour of being recognized as one of the top 50 organizations on the 2023 list of Canada’s Best Workplaces™. Founded over 50 years ago, Equitable Bank provides diversified personal and commercial banking, and through its EQ Bank platform (eqbank.ca), which has been named #1 Bank in Canada for three consecutive years on the Forbes World's Best Banks list for 2021, 2022, and 2023. Equitable Bank website: www.equitablebank.ca EQ Bank website: www.eqbank.ca Specialties Lending, Mortgages, Residential Lending, Commercial Lending, Reverse mortgages, Insurance lending, Equipment leasing , Credit Union, Trust, and Funds Management
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