Senior Manager, Segment Marketing — XR & Wearables

Are you interested in defining how Arm supports the next generation of XR and wearables? Join a team connecting AI assistants, continuous sensing, and new form factors with the compute platforms behind useful experiences!
At Arm, we develop technology that helps partners create products across a global ecosystem. We collaborate across hardware, software, silicon, and developer communities, and we value different perspectives and clear decisions. As Senior Manager of Segment Marketing, you will guide our XR and wearables segment and help grow preference for Arm.
About the role
You will set a multi-year strategy for AI glasses, display glasses, mixed-reality devices, companion wearables, smartwatches, wearables, and related edge devices. You will connect market needs with firmware, system software, AI and vision workloads, sensor fusion, camera and display pipelines, connectivity, security, SoC requirements, power, thermal design, and form factors.
What you will do
You will define the segment, priority use cases, annual goals, investment recommendations, and measures of success. You will analyze trends across devices, silicon and platform providers, operating systems, AI assistants, developer tools, applications, content, commerce, and cloud services.
You will translate customer and market insight into positioning, messaging, and thought leadership across compute, graphics and display, AI, vision, connectivity, security, and power efficiency. You will coordinate Product, Sales, Business Development, Developer Marketing, Corporate Marketing, Communications, Events, and regional teams on go-to-market plans and product priorities.
You will create executive presentations, customer narratives, sales tools, launch content, partner stories, webinars, and event programs. You will build relationships with OEMs, silicon partners, platform providers, developers, ODMs, and content providers. You will measure ecosystem engagement, customer influence, opportunity progress, content performance, partner activation, and segment perception, and represent Arm with customers and industry groups.
What you bring
You bring 8+ years of experience in segment marketing, product marketing, product management, ecosystem marketing, business development, or related work. A bachelor's degree or equivalent experience or equivalent practical experience in engineering, computer science, marketing, business, or a related field is required; an MS, MBA, or comparable experience is welcome.
You understand XR, smart glasses, wearables, edge AI, and the links among hardware, software, operating systems, applications, developer ecosystems, silicon platforms, and partner business models. You can explain complex architectures in clear language for technical, business, customer, and executive audiences.
You collaborate across functions, solve ambiguous problems, and influence senior colleagues and external partners. Clear writing, presentation, webinar, customer, and conference communication is important.
Preferred experience
You may also have experience in the semiconductor or compute ecosystem; work with OEMs, silicon partners, platform providers, developers, content providers, or ODMs; emerging-category marketing; XR, AR, VR, smart glasses, smartwatches, hearables, companion devices, edge AI, low-power systems, or the Arm ecosystem; or Mandarin proficiency.
What we offer
We offer benefits that support health, financial wellbeing, time away from work, and ongoing development, subject to local eligibility. We support continuous learning and cross-functional growth. You will also have the opportunity to influence a visible emerging segment and work with customers and partners across the industry.
This role requires travel to customers, partners, events, and Arm locations. No relocation package is available.
We provide reasonable accommodations for applicants with disabilities. If you need a reasonable accommodation during the application or interview process, please let us know so we can support you.
Apply and help build Arm's XR and wearables opportunity!
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Salary Range:
$211,600-$286,200 per year
We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm's offering. The total reward package will be shared with candidates during the recruitment and selection process.
Accommodations at Arm
At Arm, we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process, please email [email protected] . To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud, or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.
Hybrid Working at Arm
Arm's approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace, whilst recognizing the value of flexibility. Within that framework, we empower groups/teams to determine their own hybrid working patterns, depending on the work and the team's needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.
Equal Opportunities at Arm
Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don't discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.