Key Responsibilities and Accountabilities:
This is a key position overseeing the delivery, implementation & engagement of tactical and strategic growth initiatives and the role is pivotal to the top line sales growth of the bank within required risk parameters and without negative impact on culture. This will require strong team work with the broader Deposits team and ability to win trust and influence with key leaders across the broader Country Banking business. Key responsibilities and accountabilities will include but not be limited to:
Sales Strategy & Planning:
• Develop and implement sales strategies to grow deposit volumes, improve client engagement, and optimise channel performance.
• Lead annual sales planning, including segmentation, target setting, and resource allocation.
• Analyse market trends, competitor activity, and internal performance to inform strategic decisions.
Sales Enablement:
• Design and deliver enablement programs that build capability across relationship managers and sales teams.
• Equip frontline teams with tools, content, and training to support effective deposit conversations and solutioning.
• Drive adoption of CRM and sales platforms to improve pipeline management and forecasting accuracy.
Performance Management:
• Establish and maintain dashboards and KPIs to monitor sales effectiveness and drive accountability.
• Partner with Finance, Analytics, and Product teams to deliver actionable insights and performance reporting.
• Lead initiatives to improve conversion rates, client retention, and deposit growth.
Stakeholder Engagement:
• Collaborate with Product, Marketing, Risk, and Operations to ensure alignment across the sales lifecycle.
• Act as a strategic advisor to senior leadership on deposit sales performance and growth opportunities.
• Champion a culture of continuous improvement, innovation, and client-centricity.
Support key projects as SME and change lead where required
Qualifications*:
Essential
• University graduate in finance, accounting, business, economics, law or other banking related discipline
Desirable
• Relevant Post Grad Qualifications
• Bachelor's Degree or equivalent. Experience*:
• Minimum 15 years working experience within the banking industry, preferably across multiple revenue line functions
• Minimum 3-5 years in senior management capacity, working in a global matrix business, leading a team in a complex environment with digital experience
Knowledge*:
• Professional knowledge at an expert level of Deposits business
• Strong commercial, business and strategic acumen.
• Sound understanding of Risk Management Frameworks, techniques, practices etc.
• Understanding of regulatory/compliance issues across both Australia and New Zealand as well as Europe.
• Understanding the of the Bank’s products for all areas of Region Australia New Zealand. Skills*:
• Ability to plan, develop and execute strategies
• Creative and innovative approach. Divergent thinking
• Strong understanding of customer value principles
• Strong leadership and negotiation skills with both business and technical groups
• Understanding of technology projects and complexity
• Progressive Horizon 3 thinking
• Ability to engage business lines at all levels
• Strong stakeholder management
• Ability to prioritise based on customer value
Competencies*:
• Customer Focus – Engaging the customer in dialogue. Detecting and listing customers’ wishes and needs. Responding and anticipating to this, putting customer interest first. Thinking and acting from the customer’s perspective. Staying focused on creating added value for the customer (customer value) and improving the service provision.
• Partnership – Contributing to a joint result based on the philosophy of reciprocal value creation. Seeking collaboration and supporting others. Showing commitment to the joint objective and acting accordingly. Sharing information and knowledge with others. Achieving and connecting synergies.
• Deliver Results – Working actively and in a disciplined way towards achieving the agreed results and set goals. Working according to the principles of ‘right first time’ and ‘good is good enough’. Seeking challenges and identifying and creating opportunities to improve results.
• Shared Vision - Defining a shared vision of the future situation and using it to be leading in the market. Jointly developing a strategy to bridge the gap between the current and the desired situation. Anchor the strategy in the organisation.
• Influencing - Winning other people’s support by using convincing arguments and the correct tone and timing. Inspiring and enthusing others with presentation, personal conviction and image. Starting a movement, mobilising people and getting commitment through persuasion and inspiration.
• Initiative - Challenging self and others to pursue initiatives and take responsible risks with the objective of improving results. Making decisions and initiating actions based on well-considered risk analysis. Daring to speak up and make choices. Taking responsibility for own decisions and choices. Values & Behaviours*:
Global Values:
• We are always client-focused and decisive.
• We work with courage and conviction.
• We are professional and considerate.
• We bring out the best in each other and are committed to keep learning.
Region Australia New Zealand Behaviours:
• I go the extra mile for my clients.
• I dare to make a difference for the world I live in.
• I’m doing the right thing exceptionally well.
• I support you to make you better.
Top Skills
What We Do
Coöperatieve Rabobank U.A. is a full-range financial services provider that operates on cooperative principles. Its origins lie in the local loan cooperatives that were founded in the Netherlands nearly 110 years ago by enterprising people who had virtually no access to the capital market.
Rabobank Group is comprised of independent local Rabobanks plus Rabobank Nederland, their umbrella organisation, and a number of specialist subsidiaries. Overall, Rabobank Group has approximately 61,100 employees (in FTEs), who serve about 10 million customers in 47 countries.
